Photo by Clark Gu / Unsplash Brand Coca-Cola’s Drop Machine: Can Constant Novelty Save a Legacy Brand? By Tobias Dahlberg • 2 min read
Entrepreneurship Creating Modular Project Templates to Scale Repeatable Work By Tobias Dahlberg • 2 min read
Photo by Vitaly Gariev / Unsplash Design Phygital Playbook: Designing Seamless Online-Offline Journeys By Tobias Dahlberg • 2 min read
Photo by Frédéric Dupont / Unsplash Brand Oatly’s Rise and Stumble: When Challenger Brands Overdose on Quirk Oatly went from indie darling to IPO rocket ship — then tripped over its own eccentricity. The signal: quirk scales fast, but not always far. The deeper truth? Challenger brands can overplay the irreverence card, turning distinctiveness into distraction. The shift is from cult credibility to mainstream accountability. The opportunity? Balance By Tobias Dahlberg • 2 min read
Photo by Koushik Pal / Unsplash Brand Unilever’s Purpose Pivot: When Brand Values Meet the CFO’s Axe By Tobias Dahlberg • 2 min read
Entrepreneurship Founder Loneliness: The Untold Epidemic in Creative Hubs Done Here’s the part of entrepreneurship that doesn’t make it into the glossy founder profiles: loneliness. Creative hubs like London, Lisbon, Austin, or LA are supposed to be the cure — buzzing coworking spaces, startup events, rooftop mixers, and endless Slack groups. On paper, it’s the perfect antidote to By Tobias Dahlberg • 2 min read
Photo by Joao / Unsplash Marketing How To Build a $2M Marketing Engine with a 3-Person Team By Tobias Dahlberg • 2 min read
Photo by Ka Long Li / Unsplash Design Design as Operating System: Why Companies Are Built on Design, Not Just Products Executive Summary Design used to be the frosting — the thing you slathered on after the engineers built the cake. In 2025, it’s the recipe, the oven, and the way you plate the dish. The most successful companies aren’t “using” design; they’re running on it. Design is their By Tobias Dahlberg • 2 min read
Entrepreneurship Using scarcity and speed to win pitches (48-hour sprints). By Tobias Dahlberg • 1 min read
Journal When Everything is Changing, What’s the Best Way Forward? The escalating complexity and speed of change demand more than any of us can achieve alone. And I'll go one step further to claim most problems cannot be solved by one agency or consultancy, because the complexity today demands a multitude of skills that rarely exists in one By Tobias Dahlberg • 4 min read
Design AI as Creative Director: Hype or Inevitable Future Creative directors used to be cultural demigods — part artist, part strategist, part therapist. Some are still today, of course. But today, AI is gunning for that seat at the head of the table. It can generate campaign concepts in seconds, predict which visuals will perform best, and even remix brand By Tobias Dahlberg • 3 min read
