u1492637478_Two_creative_entrepreneurs_man_and_women_in_a_cre_f5fb7dad-f7a1-4a4c-9349-b84e4d55fe40_0 Food & Beverages The New Value Equation: Why “Affordable Premium” Will Dominate 2026 In Brief: The middle of the market is finally sexy again. In 2026, “affordable premium” isn’t a contradiction—it’s the new cultural sweet spot. As inflation lingers, status shifts from what you can afford to how cleverly you spend. Consumers still crave quality, but not at legacy luxury By Tobias Dahlberg • 3 min read
