Design AI Eats Design: How Generative Tools Are Reshaping the Creative Industry AI is no longer a toy — it’s eating executional design at scale. For entrepreneurs and agencies, that means the value of human designers is shifting from production to strategy, storytelling, and systems. The winners? Those who embrace AI as a co-designer while doubling down on distinctly human advantages. The By Tobias Dahlberg • 2 min read
Brand Brand Spirituality: Why More Companies Are Acting Like Religions We have written about this trend before "The Rise Of Spiritual Branding". In this brief, we continue the exploration. Executive Summary Brands aren’t just selling products — they’re preaching purpose. The signal: companies from Apple to Equinox are acting like belief systems. The deeper truth? Humans crave By Tobias Dahlberg • 1 min read
Entrepreneurship Productizing a core service into a $10–50K “entry offer” to land bigger retainers. By Tobias Dahlberg • 2 min read
Entrepreneurship The Positioning Trap: Why Most Agencies Look and Sound the Same (and How to Build a Sharp Edge) By Tobias Dahlberg • 3 min read
Agency The Agency Brief™ Premium Intelligence – Your unfair advantage in 2026 By Tobias Dahlberg • 3 min read
Teach & AI Big Tech’s AI Will Kill the Middle - And That’s Good News for Bold Agencies By Tobias Dahlberg • 2 min read
Entrepreneurship The Source Code of Your Business - And Why You Must Rewrite It Now. Most agency and consultancy businesses don’t fail because the founder isn’t talented enough. They fail because their source code is buggy. Not the literal code — but the hidden cause-and-effect relationships that determine whether the business grows, stalls, or bleeds margin. It's your business at its most By Tobias Dahlberg • 3 min read
Entrepreneurship The Six Levers Of Growth In Your Business (Free Tool Inside) By Tobias Dahlberg • 4 min read
Entrepreneurship Why Integrating AI and Building an Exponential Agency Is Simpler Than You Think Most agency and consultancy owners I talk to feel stuck between two fears: 👉 Fear of being left behind by AI. 👉 Fear of overcomplicating their business if they try to adopt it. But it's not just the whole "AI thing". It's something deeper... The inconvenient By Tobias Dahlberg • 2 min read
