u1492637478_Two_Gen_Y_marketing_professionals__a_man_and_woma_ec0a830a-343f-4a49-b0ed-331aa25fc188_1 Attention Economy 2.0 The Great Attention Reset: Why Reach Is Easy and Attention Is Expensive Again In Brief Social video is everywhere. CPMs are down, feeds are infinite, and reach has never been cheaper. But here’s the catch — attention is evaporating. The average human now gives a brand less than a minute before moving on. For marketers, that means the metric that once mattered most By Tobias Dahlberg • 2 min read
