Brand & Marketing I Analysed Dozens Of FMCG Brands - Here Is How Many Are Drifting I’ve run a good amount of Brand Relevance Scores for FMCG brands this last month. Here’s the uncomfortable pattern: the categories aren’t stale — the brands are. Most FMCG brands aren’t losing relevance because of competition. They’re losing relevance because culture moved and they didn’t By Tobias Dahlberg • 1 min read
