GenX shoppers Global The AI Retail OS: When Machines Become Merchandisers In Brief: Retail is crossing a threshold where artificial intelligence is no longer an add-on — it’s the operating system. From forecasting to product design to “agentic commerce” (AI buying on your behalf), the world’s biggest and smallest retailers are quietly re-engineering their models around machine intelligence. What used By Tobias Dahlberg • 3 min read