Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read
Design Living Brand Systems: Identities Built for Motion, Not Manuals By Tobias Dahlberg • 2 min read
Photo by Mariia Shalabaieva / Unsplash Design Sora 2: The AI Video Revolution and What It Means for Designers, Marketers, and the Industry The Signal OpenAI’s Sora 2 just changed the creative landscape — again. The new model turns text prompts into cinematic, physically realistic video with synced sound, dynamic motion, and scene continuity that makes traditional production pipelines look slow and expensive. What once took crews, cameras, and budgets now takes prompts, By Tobias Dahlberg • 2 min read
Photo by BoliviaInteligente / Unsplash Design From Logo to System: The End of Static Brand Design By Tobias Dahlberg • 2 min read
Photo by Vitaly Gariev / Unsplash Design Phygital Playbook: Designing Seamless Online-Offline Journeys By Tobias Dahlberg • 2 min read
Photo by Ka Long Li / Unsplash Design Design as Operating System: Why Companies Are Built on Design, Not Just Products Executive Summary Design used to be the frosting — the thing you slathered on after the engineers built the cake. In 2025, it’s the recipe, the oven, and the way you plate the dish. The most successful companies aren’t “using” design; they’re running on it. Design is their By Tobias Dahlberg • 2 min read
Design AI as Creative Director: Hype or Inevitable Future Creative directors used to be cultural demigods — part artist, part strategist, part therapist. Some are still today, of course. But today, AI is gunning for that seat at the head of the table. It can generate campaign concepts in seconds, predict which visuals will perform best, and even remix brand By Tobias Dahlberg • 3 min read
Design Planet-Centric Design: What It Means to Design for Earth, Not Just Users For a decade, “human-centered design” was gospel. Designers stuck Post-its on walls, mapped journeys, and chanted empathy mantras. It worked — for humans. The problem? Humans don’t exist in isolation. They exist on a heating planet, inside fragile ecosystems, and within communities bearing the costs of consumption. In 2025, the By Tobias Dahlberg • 3 min read
Tobias Dahlberg Editor In Chief & Founder of Original Minds Design The State Of Design Today – A Reflection Design has always been a mirror. In the 20th century it reflected modernism’s obsession with clarity and progress. In the 2010s it mirrored the digital revolution, packaging convenience into screens and clicks. Now, in 2025, design isn’t just a reflection — it’s the operating system for how businesses By Tobias Dahlberg • 5 min read
