Entrepreneurship Adapt Or Die: Reinventing Your Agency For The AI Age The AI marketing industry is set to more than double from $47.3B in 2025 to $107.5B by 2028. Four capabilities separate winners from losers. This Briefing explains how to be one of the winners of the AI age for agencies in the marketing and creative industries. By Tobias Dahlberg • 2 min read
Entrepreneurship Things I Hated Most About My Brand Consultancy (And How I Fell Back In Love With It ) Owning and running an agency or consultancy can be a dream come true. But certain choices can make it a nightmare. Here is a snapshot of my 15-year journey, and what you can learn in terms of making smart strategic choices. By Tobias Dahlberg • 4 min read
Teach & AI AI Won’t Replace Your Team — But It Will Expose Who Thrives On It Most agencies still talk about AI like it’s a shiny new tool in the kit. It’s not. AI adoption isn’t a software update. It’s a talent reset. AI will not replace your team, but it will decide who thrives. By Tobias Dahlberg • 3 min read
Entrepreneurship 10 Reasons to Be Crazy Optimistic About the Future of Your Creative Business It’s not doomsday despite what the feeds are telling you. Unless you don’t adapt, of course. There are more things to be excited about than ever before. It’s time to let go of the fear and supercharge your creativity. By Tobias Dahlberg • 2 min read
Entrepreneurship Seven Predictions About The Future For Creative Entrepreneurs Here is how we see the future for creative entrepreneurs, well, seven predictions. By Tobias Dahlberg • 1 min read
Entrepreneurship Reinvent Your Agency Before It’s Too Late The industry model you inherited when you started will not serve you much longer. If you’re not reinventing your agency or professional service firm this year, it might soon be too late. By Tobias Dahlberg • 2 min read
Entrepreneurship Time’s Up. Why The Billable Hour Is Dead. The old agency model—charging clients for every minute spent—is officially out of sync with today’s fast-paced, tech-driven world. Productising is here to stay. By Tobias Dahlberg • 3 min read
Entrepreneurship The Agency Model That Actually Scales The Agency Model That Actually Scales. Only by standardizing, systematizing, and productizing, will you ever be able to run a scalable, predictable agency business. Like it or not. By Tobias Dahlberg • 4 min read
Entrepreneurship The Hidden Cost Of “Yes”. Pleasing everyone and creating "goodwill" turns out to be a costly way to run a business. By Tobias Dahlberg • 3 min read
