functional bev 1 Food & Beverages The Function Wars: How Beverages Became the New Wellness Infrastructure In Brief The functional drinks market has hit its inflection point. What began as niche health hacks — probiotics, adaptogens, “clean” energy — is now being absorbed by Big Beverage. PepsiCo has gone prebiotic, Bloom is rewriting energy, and hydration brands are behaving more like wellness ecosystems than soft-drink labels. The real By Tobias Dahlberg • 3 min read
