u1492637478_I_beautiful_wheel_abstract_against_a_colorful_bac_a6aafebd-882d-4b46-b930-f4835d2ad676_1 Global From Funnel to Flywheel: The New Brand Growth Model In Brief The marketing funnel is dead. The signal: linear customer journeys have been replaced by perpetual motion — a growth model powered by retention, advocacy, and community. The deeper truth? Growth today isn’t about pushing customers through a funnel; it’s about pulling them into an ecosystem that spins By Tobias Dahlberg • 2 min read
