u1492637478_A_group_of_Gen_Alpha_friends_having_a_fun_moment__75bd5fac-2e21-48f2-a755-a8f0b729190d_2 Consumer Insights Gen Alpha is coming: loyalty will never look the same Gen Z already flipped the script on brand loyalty — ruthless in sniffing out inauthenticity, quick to cancel, fast to follow the next big thing. But get ready: Gen Alpha (born 2010–2025) is entering the consumer economy, and they make Z look conservative. This is the first generation raised entirely By Tobias Dahlberg • 2 min read
