u1492637478_A_group_of_Boomers_having_the_time_of_their_life__ed005c76-67b5-42a4-8179-b492d47e2a99_0 Boomers The $70 Trillion Blind Spot - Why Marketers Keep Ghosting the Richest Generation Alive Marketers have been chasing youth like it’s the only currency left. Gen Z gets the hype, the headlines, and most of the global ad spend. Meanwhile, the real money — $70 trillion of it — is sitting quietly in the hands of Boomers. They’re 1.4 billion strong, control over By Tobias Dahlberg • 2 min read
u1492637478_A_group_of_Gen_Alpha_friends_having_a_fun_moment__75bd5fac-2e21-48f2-a755-a8f0b729190d_2 Consumer Insights Gen Alpha is coming: loyalty will never look the same Gen Z already flipped the script on brand loyalty — ruthless in sniffing out inauthenticity, quick to cancel, fast to follow the next big thing. But get ready: Gen Alpha (born 2010–2025) is entering the consumer economy, and they make Z look conservative. This is the first generation raised entirely By Tobias Dahlberg • 2 min read
u1492637478_Two_creative_business_mentors_a_man_and_woman_sho_e476db9b-cb92-4699-b122-44c7c4bc6486_2 Consumer Insights Multi-Generational Households The nuclear family is splintering, and the extended family is back. Rising housing costs, caregiving demands, and cultural norms are driving a surge in multi-generational households across the U.S., Europe, and Asia. Three generations under one roof isn’t just a real-estate story — it’s a consumption revolution. From By Tobias Dahlberg • 2 min read
