u1492637478_A_group_of_Gen_Alpha_friends_having_a_fun_moment__75bd5fac-2e21-48f2-a755-a8f0b729190d_2 Consumer Insights Gen Alpha is coming: loyalty will never look the same Gen Z already flipped the script on brand loyalty — ruthless in sniffing out inauthenticity, quick to cancel, fast to follow the next big thing. But get ready: Gen Alpha (born 2010–2025) is entering the consumer economy, and they make Z look conservative. This is the first generation raised entirely By Tobias Dahlberg • 2 min read
u1492637478_Two_creative_business_mentors_a_man_and_woman_sho_e476db9b-cb92-4699-b122-44c7c4bc6486_2 Consumer Insights Multi-Generational Households The nuclear family is splintering, and the extended family is back. Rising housing costs, caregiving demands, and cultural norms are driving a surge in multi-generational households across the U.S., Europe, and Asia. Three generations under one roof isn’t just a real-estate story — it’s a consumption revolution. From By Tobias Dahlberg • 2 min read
agency people Agency Growth The Next Big Agency Is Not An Agency There’s a quiet revolution happening in the world of marketing, branding, and creative services. You can feel it in client conversations. You can see it in the org charts of lean startups and Fortune 500s alike. And if you’re paying attention, you can see what’s coming: And By Tobias Dahlberg • 2 min read
spiritual branding Branding The Rise Of Spiritual Branding Walk into an Erewhon, and you’ll feel it: Not just a store — a shrine. Buy a pair of OnRunning shoes and read the tag: Not just a product — a practice. Scroll through your average DTC wellness brand: It’s not just “clean” or “natural” — it’s transcendence in a By Tobias Dahlberg • 2 min read
wes anderson style 1 Design & Experience Phygital Playbook: Designing Seamless Online-Offline Journeys The line between online and offline? Gone. In 2026, every brand is a phygital brand — a hybrid of pixels and physical touchpoints. Customers don’t care about your org chart; they expect your app, store, packaging, and service desk to feel like one continuous experience. The winners are those who By Tobias Dahlberg • 2 min read
window refelctions Entrepreneurship How To Build a $2M Marketing Engine with a 3-Person Team Why the Old Models Are Breaking Traditional agencies were built for another era — when stability was higher, and the only way to scale was to hire. But high fixed costs and overhead create fragility. Many agencies today struggle with thin margins, high stress, and the constant chase for billable hours. By Tobias Dahlberg • 1 min read
