Journal The Future Belongs To The Most Original Minds. I have had many conversations lately where more or less the same theme has come up. It can be summed up in one sentence: No one knows what the future holds, and we're all trying to figure it out. I think you'll agree. So why not By Tobias Dahlberg • 4 min read
Journal The Infinite Feed - Navigating A World Of Limitless Information In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know of is information.” In the 1980s, that statement was pure power. Information was scarce, access was privilege, and the few who possessed it could outmaneuver the market and By Tobias Dahlberg • 3 min read
Entrepreneurship Founder Loneliness: The Untold Epidemic in Creative Hubs Done Here’s the part of entrepreneurship that doesn’t make it into the glossy founder profiles: loneliness. Creative hubs like London, Lisbon, Austin, or LA are supposed to be the cure — buzzing coworking spaces, startup events, rooftop mixers, and endless Slack groups. On paper, it’s the perfect antidote to By Tobias Dahlberg • 2 min read
Journal When Everything is Changing, What’s the Best Way Forward? The escalating complexity and speed of change demand more than any of us can achieve alone. And I'll go one step further to claim most problems cannot be solved by one agency or consultancy, because the complexity today demands a multitude of skills that rarely exists in one By Tobias Dahlberg • 4 min read
Journal The AI-Powered Intelligence Tool Designed To Help You Win More Business, Faster and Easier. What if you could get served market signals, trends, and opportunities — with multiple angles, ideas, and copy — tailored to your industry, your segment, region, type of agency/consultancy, and even roles? First, a question for you. Do you agree that crafting winning pitches strongly involves demonstrating deep understanding of the By Tobias Dahlberg • 7 min read
Journal Original Minds Mentor If you’re feeling the pressure right now, you’re not alone. The creative and professional services world is shifting under our feet. AI is rewriting how value is created. Clients expect more for less. Competition is global. For many creative entrepreneurs, it feels like running faster and faster on By Tobias Dahlberg • 3 min read
Journal The Brief+ Welcome to the tequila shot of business intelligence I'm excited to share an upgrade to The Brief premium subscription. I just made some changes to the original offering that I hope you agree is pretty awesome. I decided to offer all five Daily Briefs for ONE SUBSCRIPTION price. And I am offering it at the intro By Tobias Dahlberg • 2 min read
Photo by Suganth / Unsplash Journal The Airport Test If you want to understand a culture, don’t read its constitution. Don’t study its GDP. Spend 30 minutes at its airport. Airports are the most condensed, exaggerated versions of national character. They’re pressure cookers where design, behavior, and ambition collide in plain sight. In Helsinki, my home By Tobias Dahlberg • 3 min read
Photo by James Ting / Unsplash Journal When Everything Becomes A Brand It used to be that brands were things companies had. Nike, Mercedes, Rolex. You went to the supermarket, chose between Coca-Cola and Pepsi, and went home without ever thinking you yourself needed a “brand.” Well, that was me as a kid, long before I became a brand strategist. After that, By Tobias Dahlberg • 3 min read
Journal The Curse of Optionality We live in a time of near-infinite possibility. You can start a company in a weekend, outsource your supply chain to strangers on another continent, and advertise to millions of people with a few clicks. If you don’t like your job, you can switch industries. If you don’t By Tobias Dahlberg • 2 min read
Tobias Dahlberg Editor In Chief & Founder of Original Minds Design The State Of Design Today – A Reflection Design has always been a mirror. In the 20th century it reflected modernism’s obsession with clarity and progress. In the 2010s it mirrored the digital revolution, packaging convenience into screens and clicks. Now, in 2025, design isn’t just a reflection — it’s the operating system for how businesses By Tobias Dahlberg • 5 min read
