old people partying Consumer Insights The Longevity Economy: The Age of the Ageless How a 100-Year Life Will Rewrite Business, Design, and Desire In Brief The 20th century promised a longer life. The 21st is demanding we design one worth living. Longevity is no longer a medical milestone — it’s a market revolution. By 2030, over one in five people in the developed By Tobias Dahlberg • 5 min read
u1492637478_Two_creative_business_mentors_a_man_and_woman_sho_e476db9b-cb92-4699-b122-44c7c4bc6486_2 Consumer Insights Multi-Generational Households The nuclear family is splintering, and the extended family is back. Rising housing costs, caregiving demands, and cultural norms are driving a surge in multi-generational households across the U.S., Europe, and Asia. Three generations under one roof isn’t just a real-estate story — it’s a consumption revolution. From By Tobias Dahlberg • 2 min read
