Marketing Chocolate Is Having a Midlife Crisis SIGNAL — What’s Happening? The premium chocolate category is realigning its value proposition: from indulgence to meaningful indulgence. For example: * According to trend research, chocolate brands are increasingly emphasising “healthy-living” attributes — including low sugar, clean label, high cocoa content, and functional benefits. GourmetPro+3lukerchocolate.com+3FoodNavigator.com+3 * The By Tobias Dahlberg • 1 min read
u1492637478_a_creator_engaging_in_social_selling._vibrant_sho_6f39d709-a79b-4409-8992-bcee84513274_2 Marketing & Comms Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels In Brief Social selling isn’t new — it’s just finally becoming good. What started as awkward LinkedIn DMs and selfie pitches has evolved into a powerful, credible growth channel for challenger brands. In 2026, social selling is less about “selling” and more about shaping conversations that drive belief before By Tobias Dahlberg • 3 min read
Marketing Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels By Tobias Dahlberg • 3 min read
Marketing The CMO's New Problem: Failing To Connect Signal to Strategy to Action – At Speed And Scale. By Tobias Dahlberg • 4 min read
two people future Global Marketing Trends 2026 Report [40+ Page Report] Our 2026 Marketing Trends Playbook is here - grab your FREE copy now. Once, marketing was about budgets. Now it’s about bandwidth. You have infinite resources. So do they. 2026 isn’t about who shouts the loudest — it’s about who moves the smartest. And challenger brands are quietly outsmarting By Tobias Dahlberg • 1 min read
Marketing Netflix x Spotify: The Podcast Pivot That Changes the Game In Brief Netflix is moving into podcasting — starting with video shows and Spotify-backed distribution. This isn’t just another “content expansion.” It’s the start of a format war between platforms that once competed for your eyes, now competing for your ears. The streaming giants are about to redefine By Tobias Dahlberg • 1 min read
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