Marketing Clients Are Now Demanding "Always-On" Content vs. Campaign Bursts By Tobias Dahlberg • 2 min read
Marketing Small Gestures, Big Returns — The Art of Customer Delight Everyone talks about customer experience like it’s a moonshot. CX platforms, journey mapping, “moments of truth.” Meanwhile, the brands actually winning loyalty are doing something radically unsexy: small gestures. A handwritten note. An extra month free. A support rep who acts human, not scripted. In 2026, delight isn’t By Tobias Dahlberg • 2 min read
Marketing The Psychology Of Trust In 2026 Trust used to be simple: a familiar logo, a tagline, maybe a celebrity endorsement. In 2026, it’s more fragile — and more valuable — than ever. Consumers swipe past hundreds of brands a day, algorithms curate their choices, and scandals go viral in minutes. The psychology of trust has shifted from By Tobias Dahlberg • 2 min read
Culture The Silver Surge By 2030, one in five people in the U.S. and Europe will be over 65. What was once a demographic footnote is now the defining consumer bloc of the decade. Aging is no longer about rocking chairs and Florida condos — it’s about active, working, consuming citizens who control By Tobias Dahlberg • 3 min read
Brand The AI Brand Machine: What Happens When Creativity Goes Algorithmic By Tobias Dahlberg • 1 min read
