u1492637478_Two_Gen_Y_marketing_professionals__a_man_and_woma_ec0a830a-343f-4a49-b0ed-331aa25fc188_1 Attention Economy 2.0 The Great Attention Reset: Why Reach Is Easy and Attention Is Expensive Again In Brief Social video is everywhere. CPMs are down, feeds are infinite, and reach has never been cheaper. But here’s the catch — attention is evaporating. The average human now gives a brand less than a minute before moving on. For marketers, that means the metric that once mattered most By Tobias Dahlberg • 2 min read
Marketing The Great Attention Reset: Why Reach Is Easy and Attention Is Expensive Again By Tobias Dahlberg • 2 min read
Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read
Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read
u1492637478_Two_visionary_creative_founders_man_and_woman_loo_fca7256f-e1bd-4d9b-a01d-361496ed7978_2 Global AI Priority #1 — And the Biggest Headache in Marketing The Signal In Salesforce’s global survey of nearly 5,000 marketers, AI implementation ranks as both the top priority and the top problem for marketing leaders in 2025. CMOs want the holy trinity — speed, personalization, and scale — but fear blowing up their brand or breaching compliance in the process. By Tobias Dahlberg • 2 min read
Marketing LinkedIn Is Eating Marketing: 31% of Business Marketing Now Happens There LinkedIn used to be the world’s most boring social network — a graveyard of résumés, jargon, and humblebrags. Today, it’s the hottest stage in B2B marketing. What was once a platform for job hunters has quietly become the go-to arena for thought leadership, community building, and lead generation. The By Tobias Dahlberg • 2 min read
Photo by Justin Morgan / Unsplash Marketing Why Email Marketing Just Got Its Groove Back By Tobias Dahlberg • 2 min read
Photo by Mariia Shalabaieva / Unsplash Design Sora 2: The AI Video Revolution and What It Means for Designers, Marketers, and the Industry The Signal OpenAI’s Sora 2 just changed the creative landscape — again. The new model turns text prompts into cinematic, physically realistic video with synced sound, dynamic motion, and scene continuity that makes traditional production pipelines look slow and expensive. What once took crews, cameras, and budgets now takes prompts, By Tobias Dahlberg • 2 min read
u1492637478_I_beautiful_wheel_abstract_against_a_colorful_bac_a6aafebd-882d-4b46-b930-f4835d2ad676_1 Global From Funnel to Flywheel: The New Brand Growth Model In Brief The marketing funnel is dead. The signal: linear customer journeys have been replaced by perpetual motion — a growth model powered by retention, advocacy, and community. The deeper truth? Growth today isn’t about pushing customers through a funnel; it’s about pulling them into an ecosystem that spins By Tobias Dahlberg • 2 min read
interns agency Agency Growth AI’s Effect on Junior Roles — Why Your “Cheap Labor” Model Just Died Executive Summary For years, agencies and marketing teams ran on a simple equation: hire young, bill high, burn fast. Juniors filled the decks, wrote the copy, built the reports — cheap labor feeding expensive machines. That model just hit a wall. AI now does 80% of what junior staff were hired By Tobias Dahlberg • 2 min read
