u1492637478_A_podcast_studio_where_two_people_are_conducting__d20c0751-e684-4180-a23f-a1257d674abc_2 Global Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond Netflix is entering podcasting via a distribution deal with Spotify to bring an initial slate of video podcasts (The Ringer sports shows, The Bill Simmons Podcast, Dissect, Conspiracy Theories, etc.) onto Netflix in the U.S. starting early 2026, with other markets to follow. In short: your TV streaming app By Tobias Dahlberg • 3 min read
u1492637478_A_modern_supermarket_store_store_with_lots_of_ads_e15e6ad4-1928-4609-9d9a-ea760bcb979b_1 Europe The Supermarket as Media Network – The Next Ad Platform Type Macro Trend Category Retail Innovation / Marketing & Advertising / Europe In Brief – When Aisles Became Algorithms Supermarkets are no longer just selling food—they’re selling attention. Across Europe, the grocery store is quietly transforming into a high-margin media empire. With millions of shoppers, precise transaction data, and endless in-store By Tobias Dahlberg • 3 min read
carrefour store Disciplines The Retail Ad Empire: How Stores Became the New Media Giants In Brief: The most powerful advertising platforms in 2025 aren’t Google or Meta — they’re supermarkets, marketplaces, and e-commerce apps. Retailers are turning their transaction data into gold, building retail media networks (RMNs) that sell ad space across websites, apps, in-store screens, and delivery boxes. The result: a new By Tobias Dahlberg • 3 min read
