podcasters Global Netflix x Spotify: The Podcast Pivot That Changes the Game In Brief Netflix is moving into podcasting — starting with video shows and Spotify-backed distribution. This isn’t just another “content expansion.” It’s the start of a format war between platforms that once competed for your eyes, now competing for your ears. The streaming giants are about to redefine where, By Tobias Dahlberg • 1 min read
u1492637478_A_podcast_studio_where_two_people_are_conducting__d20c0751-e684-4180-a23f-a1257d674abc_2 Global Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond Netflix is entering podcasting via a distribution deal with Spotify to bring an initial slate of video podcasts (The Ringer sports shows, The Bill Simmons Podcast, Dissect, Conspiracy Theories, etc.) onto Netflix in the U.S. starting early 2026, with other markets to follow. In short: your TV streaming app By Tobias Dahlberg • 3 min read
