Photo by Jimmy Jin / Unsplash Brand Apple’s Quiet Brand Tax: How Cupertino Keeps Raising Prices Without Revolt Apple just raised iPhone prices again, and customers barely blinked. The signal: Apple has built a “brand tax” — a premium people pay without question. The deeper truth? Trust and ecosystem lock-in let Apple defy inflationary gravity. The shift is from product pricing to brand pricing, where identity, status, and switching By Tobias Dahlberg • 2 min read
