u1492637478_Two_brand_consultants_a_man_and_woman_style_like__1f41680d-38fa-4539-8998-9f9e68479777_2 Marketing & Comms Creative Ops 2.0: Where AI Meets Asset Management In Brief The next big martech battleground isn’t CRM. It’s content orchestration — the invisible layer between creativity and chaos. As brands pump out 100x more content thanks to AI, the challenge isn’t creating assets anymore. It’s controlling them. Welcome to Creative Ops 2.0 — where asset By Tobias Dahlberg • 2 min read