Strategy The Best Strategy Question You Never Heard Before. There is a great strategic question I like to ask my brand and business clients, a provoking, revealing question that you probably did not hear before. In fact, it's my second go-to question after "Why Should They Choose You" - my favorite brand strategy question. It’ By Tobias Dahlberg • 5 min read
Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read
