u1492637478_A_modern_supermarket_store_store_with_lots_of_ads_e15e6ad4-1928-4609-9d9a-ea760bcb979b_1 Europe The Supermarket as Media Network – The Next Ad Platform Type Macro Trend Category Retail Innovation / Marketing & Advertising / Europe In Brief – When Aisles Became Algorithms Supermarkets are no longer just selling food—they’re selling attention. Across Europe, the grocery store is quietly transforming into a high-margin media empire. With millions of shoppers, precise transaction data, and endless in-store By Tobias Dahlberg • 3 min read
