If you’re playing David against Goliath, The Marketing Brief gives you the sling.
Daily signals. Weekly edge. Made for challenger brands.
The Marketing Brief is your unfair advantage.
Every weekday, we scan the signals across culture, tech, and business — then distill them into sharp, actionable insights for progressive marketers and challenger brands.
Once a week, we send you a distilled, beautiful Briefing on an important topic, from a trend to a strategy, tool, case, or anything that moves you forward, faster.
No unnecessary jargon. No fluff. Just the stuff that moves markets.
Who It’s For
- Challenger brands hungry for attention, trust, and growth.
- Progressive marketers who can’t afford to waste budget.
- Original Minds — ambitious leaders at the intersection of creativity, strategy, and innovation.
- We cover with B2C and B2B
👉 What’s Inside The Marketing Brief™
The Marketing Brief™ is daily and weekly intelligence feed built for marketing and brand leaders who want to grow, stay profitable, grow their impact, and lead with confidence. It consists of Daily Briefs (think essential nuggets), as well as a Weekly Brief (a more comprehensive briefing).
It works as a monthly or annual subscription service designed specifically for CMO's, entrepreneurs, and leaders of challenger brands and companies (those who don't have the biggest budgets, brand recognition, and legacy, and who need to outsmart and outperform their bigger competitors.
It’s designed to cut through noise and deliver actionable clarity you can use to grow profitably, sharpen your edge, and deliver more value to clients.
We deliver actionable insights, ideas, and plays daily - and a weekly briefing (a deeper dive into the strategies, ideas, tools, trends, and plays that matter most).
The Daily Brief is a premium post inside our portal.
The Weekly Brief is a 5-10 page executive summary.
The content follows the following seven areas:
1. Insights & Intel
Your weekly radar: consumer signals, competitor moves, category shifts, and market-shaping data that matter to challenger brands.
2. Trends & Signals
Early scans of platforms, tech, tools, and cultural behavior shifts — with expert takes so you can spot what’s next before it’s mainstream.
3. Strategies & Playbooks
Deep dives into positioning, pricing, growth, acquisition, and retention — with frameworks you can actually apply to win attention and market share.
4. Operations & Tools
The back-office edge: stacks, workflows, automations, and hacks to save time, stretch budgets, and run leaner than the giants.
5. Case Studies & Success Stories
Real-world wins (and failures) from challenger brands and creative entrepreneurs — practical lessons you can copy, adapt, or avoid.
6. Customer Experience & Relationships
Scripts, playbooks, and best practices for building trust, community, loyalty, and repeat sales.
7. Growth & Leadership
Guidance for Original Minds: how to set vision, scale sustainably, build culture, and lead boldly without burning out.
Our method goes a lot further than news or trends. We deliver actionable intelligence.
We’ve built an Intelligence Stack™ that goes way beyond “daily news” that we are all flooded with from multiple sources. Unlike the rest, our edge comes from how we gather and interpret data, and serve it to you in a simple, clear, and beautiful format.
Our format includes a stack consisting of six areas:
- Signal - What Is Happening? → early shifts, data points, observations.
- Relevance - Why Does It Matter? → the signal contextualised for you.
- Insights - What Does It Mean? → the “why” behind the noise.
- Shifts - What Is Changing → what’s trending, and reshaping markets.
- Opportunity - How Can You Win → practical, usable sparks for growth.
- Plays - What Can You Do Now→ 3–5 concrete actions in every Brief.
+ - Lessons → advice from owners who have been there, done it.
That’s 250+ daily briefs and 50+ weekly briefings every year (!) — built for busy agency leaders who want to act, not scroll.
Think of it as your Chief Intelligence Officer — for less than $1/day.
👉 Why we can deliver more for less
Traditional trend and intelligence firms charge €10k–€50k/year for reports, most of which, even if you paid the steep price, you’ll never take the time to read.
We built something smarter.
Behind The Brief+ is a sophisticated machine we've built:
- AI scans millions of data points across markets, culture, and tech to find the most essential signals, trends, and insights for you.
- Real people (yes, humans) act as editors, strategists, and writers and separate the vital few from the trivial many. We synthesize, curate, edit, filter, and write based on what the "intel machine" brings us.
- Every Brief is structured for action — no fluff, no filler.
The result? A service worth 10–20x more, at a price agencies can actually use.
👉 The Offer
🚀 Opening Offer: €29/month // €290 for 12 months
That's less than 1 dollar/euro/pound per day.
For perspective, if you implement just one idea from 250 Daily Briefs, and 50 Weekly Briefs over the course of a full year (€290 investment), you would likely make back your investment many times over. It's a no-brainer, hope you agree.
The Brief™ is brought to you by Original Minds®
This is your edge.
See you inside?
Got a question? Email
— Tobias Dahlberg
Founder, Original Minds (and Chief Editor of The Brief™)
