THE BRIEF™ by Original Minds THE BRIEF™ by Original Minds
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The End Of Linearity: How AI Turns a Five-Person Shop Into a Fifty-Person Competitor.
Growth

The End Of Linearity: How AI Turns a Five-Person Shop Into a Fifty-Person Competitor.

By Tobias Dahlberg • 4 min read
How to Reinvent Your Agency or Consultancy for the AI Age
Growth

How to Reinvent Your Agency or Consultancy for the AI Age

AI isn’t just another trend. It’s the biggest shift professional services have faced in decades — a tsunami that’s rewriting how value is created, how work gets delivered, and who wins in the marketplace. How do we adapt to the changes we're now going through as
By Tobias Dahlberg • 3 min read
The Money Equation: Your Six Levers for Compounding Growth
Photo by Adam Nir / Unsplash
Growth

The Money Equation: Your Six Levers for Compounding Growth

There is an equation running through your business, whether you are aware of it or not. It explains how you make money. Use it to find your focus and create compounding growth.
By Tobias Dahlberg • 4 min read
Adapt Or Die: Reinventing Your Agency For The AI Age
Growth

Adapt Or Die: Reinventing Your Agency For The AI Age

The AI marketing industry is set to more than double from $47.3B in 2025 to $107.5B by 2028. Four capabilities separate winners from losers. This Briefing explains how to be one of the winners of the AI age for agencies in the marketing and creative industries.
By Tobias Dahlberg • 2 min read
Weekly Roundup: The Good, The Bad, The Unbelievable
Culture

Weekly Roundup: The Good, The Bad, The Unbelievable

Another week in the trenches of relentless speed of change, ups and downs. We're covering the creative industries and the world of marketing and branding. Let’s review some highlights from this week.
By Tobias Dahlberg • 3 min read
Things I Hated Most About My Brand Consultancy (And How I Fell Back In Love With It )
Growth

Things I Hated Most About My Brand Consultancy (And How I Fell Back In Love With It )

Owning and running an agency or consultancy can be a dream come true. But certain choices can make it a nightmare. Here is a snapshot of my 15-year journey, and what you can learn in terms of making smart strategic choices.
By Tobias Dahlberg • 4 min read
AI Won’t Replace Your Team — But It Will Expose Who Thrives On It
Teach & AI

AI Won’t Replace Your Team — But It Will Expose Who Thrives On It

Most agencies still talk about AI like it’s a shiny new tool in the kit. It’s not. AI adoption isn’t a software update. It’s a talent reset. AI will not replace your team, but it will decide who thrives.
By Tobias Dahlberg • 3 min read
The Marketing Department of One: How to Out-market Companies 10x Your Size
Marketing

The Marketing Department of One: How to Out-market Companies 10x Your Size

Most agencies and creative businesses are world-class at marketing their clients' brands but hopeless at marketing their own. But give just one AI-powered wizard the keys, and you can grow exponentially.
By Tobias Dahlberg • 4 min read
Why The Next Big Agency Is Not An Agency
Entrepreneurship

Why The Next Big Agency Is Not An Agency

There’s a quiet revolution happening in the world of marketing, branding, and creative services.There’s a quiet revolution happening in the world of marketing, branding, and creative services.
By Tobias Dahlberg • 2 min read
10 Reasons to Be Crazy Optimistic About the Future of Your Creative Business
Growth

10 Reasons to Be Crazy Optimistic About the Future of Your Creative Business

It’s not doomsday despite what the feeds are telling you. Unless you don’t adapt, of course. There are more things to be excited about than ever before. It’s time to let go of the fear and supercharge your creativity.
By Tobias Dahlberg • 2 min read
The Skydiving Gorilla That Gave The Marketing Industry a Root Canal
Credits: Unreel
Marketing

The Skydiving Gorilla That Gave The Marketing Industry a Root Canal

The Skydiving Gorilla That Gave The Marketing Industry a Root Canal
By Tobias Dahlberg • 3 min read
Seven Predictions About The Future For Creative Entrepreneurs
Growth

Seven Predictions About The Future For Creative Entrepreneurs

Here is how we see the future for creative entrepreneurs, well, seven predictions.
By Tobias Dahlberg • 1 min read

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THE BRIEF™ by Original Minds THE BRIEF™ by Original Minds

The Brief by Original Minds® provides daily(ish) fuel for marketing pro's, creative leaders, brand builders, and agency founders who want sharper thinking, better strategy, and clearer perspective.

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