Culture Weekly Roundup: The Good, The Bad, The Unbelievable Another week in the trenches of relentless speed of change, ups and downs. We're covering the creative industries and the world of marketing and branding. Let’s review some highlights from this week. By Tobias Dahlberg • 3 min read
Entrepreneurship Things I Hated Most About My Brand Consultancy (And How I Fell Back In Love With It ) Owning and running an agency or consultancy can be a dream come true. But certain choices can make it a nightmare. Here is a snapshot of my 15-year journey, and what you can learn in terms of making smart strategic choices. By Tobias Dahlberg • 4 min read
Teach & AI AI Won’t Replace Your Team — But It Will Expose Who Thrives On It Most agencies still talk about AI like it’s a shiny new tool in the kit. It’s not. AI adoption isn’t a software update. It’s a talent reset. AI will not replace your team, but it will decide who thrives. By Tobias Dahlberg • 3 min read
Marketing The Marketing Department of One: How to Out-market Companies 10x Your Size Most agencies and creative businesses are world-class at marketing their clients' brands but hopeless at marketing their own. But give just one AI-powered wizard the keys, and you can grow exponentially. By Tobias Dahlberg • 4 min read
Banner OM 16-9 web.001.001 Uncategorized The Next Big Agency Isn’t an Agency There’s a quiet revolution happening in the world of marketing, branding, and creative services. You can feel it in client conversations. You can see it in the org charts of lean startups and Fortune 500s alike. And if you’re paying attention, you can see what’s coming: The By Tobias Dahlberg • 2 min read
Agency Why The Next Big Agency Is Not An Agency There’s a quiet revolution happening in the world of marketing, branding, and creative services.There’s a quiet revolution happening in the world of marketing, branding, and creative services. By Tobias Dahlberg • 2 min read
Entrepreneurship 10 Reasons to Be Crazy Optimistic About the Future of Your Creative Business It’s not doomsday despite what the feeds are telling you. Unless you don’t adapt, of course. There are more things to be excited about than ever before. It’s time to let go of the fear and supercharge your creativity. By Tobias Dahlberg • 2 min read
Credits: Unreel Marketing The Skydiving Gorilla That Gave The Marketing Industry a Root Canal The Skydiving Gorilla That Gave The Marketing Industry a Root Canal By Tobias Dahlberg • 3 min read
Entrepreneurship Seven Predictions About The Future For Creative Entrepreneurs Here is how we see the future for creative entrepreneurs, well, seven predictions. By Tobias Dahlberg • 1 min read
Marketing Collaboration Is Alchemy Collaboration is more than teamwork. It’s alchemy—the ancient art of transformation, turning the ordinary into the extraordinary, lead into gold.Collaboration is non-linear. It's exponential. Magic, we dare say. By Tobias Dahlberg • 3 min read
Entrepreneurship Reinvent Your Agency Before It’s Too Late The industry model you inherited when you started will not serve you much longer. If you’re not reinventing your agency or professional service firm this year, it might soon be too late. By Tobias Dahlberg • 2 min read
Culture Rethinking The Myth Of The Lone Hustler For decades, we romanticised the solo founder. The lone creative. The scrappy outsider, carving a path no one else could see. We applauded the hustle, the late nights, the bootstrapped brilliance. In 2025, going solo doesn’t mean what it used to. By Tobias Dahlberg • 2 min read
