u1492637478_a_creator_engaging_in_social_selling._vibrant_sho_6f39d709-a79b-4409-8992-bcee84513274_2 Marketing & Comms Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels In Brief Social selling isn’t new — it’s just finally becoming good. What started as awkward LinkedIn DMs and selfie pitches has evolved into a powerful, credible growth channel for challenger brands. In 2026, social selling is less about “selling” and more about shaping conversations that drive belief before By Tobias Dahlberg • 3 min read
Marketing Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels By Tobias Dahlberg • 3 min read
u1492637478_a_patron_of_a_family_sitting_at_the_end_of_a_tabl_690d84c6-0ac8-42f4-9d66-aff61762c2f7_3 Boomers The Patron Economy How Boomers Became the Bank of Everything In Brief They were the first debt generation. Now they’re the last dependable balance sheet. Boomers aren’t just consumers anymore — they’re the financial infrastructure of modern life. From housing and healthcare to travel and tuition, they underwrite three generations: their By Tobias Dahlberg • 3 min read
u1492637478_A_healthy_group_of_seniors_enjoying_life_together_1efb9323-e074-49d7-b582-4dd86796819b_2 Boomers Healthspan As The New Status Symbol In Brief For Boomers, the new luxury isn’t longevity — it’s mobility, clarity, and control. They’ve redefined aging as a competitive sport: not about living longer, but living better per remaining year. Welcome to the healthspan economy — where wellness is no longer a lifestyle, but an operating system. By Tobias Dahlberg • 2 min read
u1492637478_Two_CMOs_of_challenger_brands_standing_in_a_board_f4a25824-32fc-4ea8-9f0f-e436f028c37b_1 Editorial The CMO's New Problem: Failing To Connect Signal to Strategy to Action The world’s changing fast — and your brand’s ability to stay relevant is running out of time. The winners will be those who master three things: Signal — seeing what’s changing Strategy — deciding what it means Scale — acting on it faster and bigger than anyone else It’s 2025, By Tobias Dahlberg • 4 min read
Marketing The CMO's New Problem: Failing To Connect Signal to Strategy to Action – At Speed And Scale. By Tobias Dahlberg • 4 min read
u1492637478_a_creative_professional_in_her_thirties_reading_b_9786c572-b7ea-448a-9cf2-6440ab1d17f1_1 Food & Beverages Value Re-Engineered: The New Premium Why the age of “paying more for status” is giving way to “paying more for proof.” In Brief “Premium” used to mean price. Now it means principle. After years of inflation, overchoice, and consumer fatigue, people are done paying extra for a story. They’re paying for substance. The new By Tobias Dahlberg • 4 min read
Entrepreneurship Automating Briefs, Proposals, and Contracts End-to-End By Tobias Dahlberg • 2 min read
