Brand Pricing as Positioning: Why Expensive Beats Cheap (Even in a Downturn) By Tobias Dahlberg • 2 min read
Brand Gen Z’s Brand Loyalty Problem: Spoiler, They Don’t Have Any Executive Summary Gen Z doesn’t care about your legacy, your logo, or your loyalty program. The signal: the most brand-savvy generation in history is also the least loyal. The deeper truth? They’ve grown up in a world of infinite choice, algorithmic influence, and collapsing attention spans — and they By Tobias Dahlberg • 2 min read
Photo by BoliviaInteligente / Unsplash Design From Logo to System: The End of Static Brand Design By Tobias Dahlberg • 2 min read
Entrepreneurship AI’s Effect on Junior Roles — Why Your “Cheap Labor” Model Just Died Executive Summary For years, agencies and marketing teams ran on a simple equation: hire young, bill high, burn fast. Juniors filled the decks, wrote the copy, built the reports — cheap labor feeding expensive machines. That model just hit a wall. AI now does 80% of what junior staff were hired By Tobias Dahlberg • 2 min read
Brand The Trojan Horse Strategy: Sell the Cheap Thing, Profit on the Expensive One By Tobias Dahlberg • 2 min read
Journal The Infinite Feed - Navigating A World Of Limitless Information In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know of is information.” In the 1980s, that statement was pure power. Information was scarce, access was privilege, and the few who possessed it could outmaneuver the market and By Tobias Dahlberg • 3 min read
Entrepreneurship The Great Collaboration: Entrepreneurs Forming Alliances to Compete By Tobias Dahlberg • 2 min read
Photo by Clark Gu / Unsplash Brand Coca-Cola’s Drop Machine: Can Constant Novelty Save a Legacy Brand? By Tobias Dahlberg • 2 min read
