Reinvention vs. Optimization Tobias Dahlberg October 12, 2025 – 4 min read Share this post Journal The Future Belongs To The Most Original Minds. I have had many conversations lately where more or less the same theme has come up. It can be summed up in one sentence: No one knows what the future holds, and we're all trying to figure it out. I think you'll agree. So why not By Tobias Dahlberg • 4 min read Journal The Infinite Feed - Navigating A World Of Limitless Information In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know of is information.” In the 1980s, that statement was pure power. Information was scarce, access was privilege, and the few who possessed it could outmaneuver the market and By Tobias Dahlberg • 3 min read Entrepreneurship Founder Loneliness: The Untold Epidemic in Creative Hubs Done Here’s the part of entrepreneurship that doesn’t make it into the glossy founder profiles: loneliness. Creative hubs like London, Lisbon, Austin, or LA are supposed to be the cure — buzzing coworking spaces, startup events, rooftop mixers, and endless Slack groups. On paper, it’s the perfect antidote to By Tobias Dahlberg • 2 min read Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read Marketing AI Priority #1 — And the Biggest Headache in Marketing By Tobias Dahlberg • 2 min read Entrepreneurship Running “Content Factories” for Clients By Tobias Dahlberg • 3 min read
Journal The Future Belongs To The Most Original Minds. I have had many conversations lately where more or less the same theme has come up. It can be summed up in one sentence: No one knows what the future holds, and we're all trying to figure it out. I think you'll agree. So why not By Tobias Dahlberg • 4 min read
Journal The Infinite Feed - Navigating A World Of Limitless Information In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know of is information.” In the 1980s, that statement was pure power. Information was scarce, access was privilege, and the few who possessed it could outmaneuver the market and By Tobias Dahlberg • 3 min read
Entrepreneurship Founder Loneliness: The Untold Epidemic in Creative Hubs Done Here’s the part of entrepreneurship that doesn’t make it into the glossy founder profiles: loneliness. Creative hubs like London, Lisbon, Austin, or LA are supposed to be the cure — buzzing coworking spaces, startup events, rooftop mixers, and endless Slack groups. On paper, it’s the perfect antidote to By Tobias Dahlberg • 2 min read
Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read
Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read
Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read
