The AI Equalizer: How Small Brands Are Outsmarting Giants Tobias Dahlberg October 14, 2025 – 2 min read Share this post Brand Originality: The Last Lasting Edge By Tobias Dahlberg • 3 min read From Wonder Design Lab // my former design & innovation studio Brand The Five Brand Dimensions –Why Almost All Branding Is One-Dimensional For decades, branding has been treated like a communications exercise. You define your positioning, craft a visual identity, make a brand book, and hand it off to marketing. The result? A nice logo, a color palette, a few tone-of-voice examples — and a brand that looks great on paper but struggles By Tobias Dahlberg • 5 min read The author on stage with his biggest influencer - Marty Neumeier Brand The Future of Brand Strategy –From Brand Books To Brand Brains. For years, “branding” has been a ritual. A company hires an agency. The agency arrives in black turtlenecks. Everyone nods gravely through a workshop about purpose, pillars, and archetypes. A few months later, someone sends out Brand Guideline v.6 FINAL_FINAL_2b.pdf. Inside: a handful of lofty sentences By Tobias Dahlberg • 3 min read Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read Marketing AI Priority #1 — And the Biggest Headache in Marketing By Tobias Dahlberg • 2 min read Entrepreneurship Running “Content Factories” for Clients By Tobias Dahlberg • 3 min read
From Wonder Design Lab // my former design & innovation studio Brand The Five Brand Dimensions –Why Almost All Branding Is One-Dimensional For decades, branding has been treated like a communications exercise. You define your positioning, craft a visual identity, make a brand book, and hand it off to marketing. The result? A nice logo, a color palette, a few tone-of-voice examples — and a brand that looks great on paper but struggles By Tobias Dahlberg • 5 min read
The author on stage with his biggest influencer - Marty Neumeier Brand The Future of Brand Strategy –From Brand Books To Brand Brains. For years, “branding” has been a ritual. A company hires an agency. The agency arrives in black turtlenecks. Everyone nods gravely through a workshop about purpose, pillars, and archetypes. A few months later, someone sends out Brand Guideline v.6 FINAL_FINAL_2b.pdf. Inside: a handful of lofty sentences By Tobias Dahlberg • 3 min read
Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read
Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read
Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read
