I have had many conversations lately where more or less the same theme has come up. It can be summed up in one sentence:

No one knows what the future holds, and we're all trying to figure it out.

I think you'll agree.

So why not do it together? And why not get fed quality intel to make you smarter and act faster?

So I had an idea I'd like to run by you. Here's my pitch below. If enough people get excited about the concept, I'll launch it.

Here it goes.

The world is changing faster than ever.
AI isn’t just transforming how we work — it’s rewriting what it means to be valuable. Markets shift overnight. New models appear every week, threatening the existence of industries.

Yesterday’s edge is today’s baseline.

We’ve entered an era where both risk and reward are multiplied — 10×, 100×, maybe 1000×.

And in times like these, one truth stands out:

Only the most original minds will thrive.

The curious ones.
The restless ones.
The bold ones who embrace change instead of running away from it.
The entrepreneurs, consultants, and creative leaders who refuse to stand still — who don’t wait for the future to happen, but build it.

The future belongs to those who see it first.

Screenshot from The Brief Pro - our new intel platform

Why the Old Playbook Doesn’t Work Anymore

I’ve spent over 15 years running a strategy and brand consultancy — helping founders and companies reinvent, reposition, and grow. And I’ve watched the world of consulting, agencies, and business change dramatically.

The complexity and speed we face today can’t be solved with yesterday’s methods.
You can’t hire your way through it.
You can’t delegate thinking to AI. You need to run the show.
And no single person — no matter how smart or experienced — can keep up alone.

We need a new model for how we learn, think, and grow as leaders.

A model that combines:

  • Intelligence — a constant stream of curated signals, shifts, and opportunities that help you see what’s coming next.
  • Community & Collaboration — a global circle of original thinkers, each bringing perspective, expertise, and ambition.

Put together, these two forces create exponential advantage.
It’s how you stay sharp, relevant, and in control — while others get overwhelmed.


Introducing - Originals™

Originals is a strategy and intelligence circle for people building what’s next — consultants, founders, and creative leaders who want to think faster, decide smarter, and lead with clarity.

It’s powered by The Brief Pro™, our new proprietary business intelligence platform.

Every week, (or even daily) you’ll get fresh insights — from global, regional trends and consumer shifts to innovation opportunities across industries. Each signal and trend is synthesised for your, even to the level of Roles (strategist, creative director, copywriter, etc.)


Then, every two weeks, we meet live to interpret what it means, apply it to our work, and exchange plays that are working now.

Think of it as your circle for strategy and innovation.

This is not going to be about me preaching my ideas to you. It's about coming together around topics that fuel our collective intelligence, creativity, so we can feed it into our businesses (and our clients' businesses).

We'll explore how AI is affecting the world, as much as we explore Gen Alpha and Boomer trends, Wellness 3.0, or smarter ways to scale a business.

Our Intelligence platform feeds your mind daily/weekly, then we come together to explore, co-create, collaborate. Who knows what we'll create together...and what you'll create for your business (or clients.

Just clarity, direction, and the kind of conversations you can’t find anywhere else.


How It Works

1. Intelligence

You’ll get access to The Brief Pro™ — your private intelligence feed.
Every week: curated trends, market shifts, and insights distilled into actionable opportunities for brand, strategy, and innovation.

2. Interpretation

Every two weeks, we gather for Originals Sessions — high-level conversations about what’s changing and what to do about it.
You’ll leave every call with a fresh playbook, new ideas, and the confidence to act fast.

3. Collaboration & Community

A private space (Circle, added with Slack if you want) connects you with other Originals — strategists, founders, and creative minds from around the world.
You’ll exchange ideas, discuss emerging plays, and get sharper together.


Why This Matters

We’re not building another “community.”
We’re building a collective intelligence system for the next era of business.
Where thinkers, makers, and leaders collaborate to understand the world — and use that understanding to create what’s next.

Because in this era of chaos and acceleration, advantage belongs to those who can:

  • Learn faster than the competition
  • Adapt faster than the market
  • Create with greater originality

That’s what being an Original Mind means.


Join the Founding Circle

We’re now opening the doors to a small group of Founding Members for our first 3-month cycle.
You’ll help shape this model — and gain access at the lowest price we’ll ever offer.

The Originals Founding Circle includes:

  • Full access to The Brief Pro™ (premium business intelligence)
  • Bi-weekly Originals Sessions (live strategy & innovation discussions)
  • Access to the private Originals community
  • Early access to new tools and frameworks
  • Founding member recognition + lifetime preferred pricing

€1,500 for 3 months
(Limited to 10–15 Founding Members)

p.s. I'll only launch this if I get enough interest.


Who It’s For

  • Consultants, strategists, and creative founders reimagining their model for the AI age
  • In-house brand or innovation leaders who want sharper insight and better decisions
  • Entrepreneurs ready to reinvent how they grow and compete

What You’ll Get

Clarity. Focus. A continuous stream of intelligence.
Conversations that stretch your thinking.
A circle of people who challenge you to level up.

Together, we’ll figure out what’s next — and create it.


🧭 Are you one of us?
Join the Founding Circle → Email me for more


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Written by

Tobias Dahlberg
Tobias is the Founder of Original Minds. Tobias started in marketing roles at Nike and Coca-Cola, later he founded a brand consultancy and eight other professional service firms. He has consulted ad advised 1000+ creative entrepreneurs.

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