This Week on The Brief™ — Now in Audio 🎧 Tobias Dahlberg August 29, 2025 – 1 min read Share this post Journal Reinvention vs. Optimization By Tobias Dahlberg • 4 min read Journal The Future Belongs To The Most Original Minds. I have had many conversations lately where more or less the same theme has come up. It can be summed up in one sentence: No one knows what the future holds, and we're all trying to figure it out. I think you'll agree. So why not By Tobias Dahlberg • 4 min read Journal The Infinite Feed - Navigating A World Of Limitless Information In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know of is information.” In the 1980s, that statement was pure power. Information was scarce, access was privilege, and the few who possessed it could outmaneuver the market and By Tobias Dahlberg • 3 min read Marketing Chocolate Is Having a Midlife Crisis Who does not love chocolate? So let's talk about it. SIGNAL — What’s Happening? Premium chocolate makers are pivoting from indulgence to intention. Lindt just launched a “Mindful Moments” range in Europe with mood-boosting botanicals; Tony’s Chocolonely expanded into functional bars with added protein; and even Hershey’ By Tobias Dahlberg • 2 min read Entrepreneurship The Psychology of Leading Creatives By Tobias Dahlberg • 3 min read A Brand Is...Not What Most People Say It Is. Everyone in marketing has a definition of “brand.” Most of them circle around the truth, but they are inaccurate, and therefore dangerous half-truths. Spend five minutes on LinkedIn and you’ll see the usual suspects: “A brand is an experience.” “A brand is a promise.” “A brand is what people By Tobias Dahlberg • 4 min read Brand The Discipline Gap: Why Most Brand Strategies Die in Execution By Tobias Dahlberg • 2 min read Photo by Chen / Unsplash Entrepreneurship Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility. By Tobias Dahlberg • 2 min read Marketing Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels By Tobias Dahlberg • 3 min read
Journal The Future Belongs To The Most Original Minds. I have had many conversations lately where more or less the same theme has come up. It can be summed up in one sentence: No one knows what the future holds, and we're all trying to figure it out. I think you'll agree. So why not By Tobias Dahlberg • 4 min read
Journal The Infinite Feed - Navigating A World Of Limitless Information In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know of is information.” In the 1980s, that statement was pure power. Information was scarce, access was privilege, and the few who possessed it could outmaneuver the market and By Tobias Dahlberg • 3 min read
Marketing Chocolate Is Having a Midlife Crisis Who does not love chocolate? So let's talk about it. SIGNAL — What’s Happening? Premium chocolate makers are pivoting from indulgence to intention. Lindt just launched a “Mindful Moments” range in Europe with mood-boosting botanicals; Tony’s Chocolonely expanded into functional bars with added protein; and even Hershey’ By Tobias Dahlberg • 2 min read
A Brand Is...Not What Most People Say It Is. Everyone in marketing has a definition of “brand.” Most of them circle around the truth, but they are inaccurate, and therefore dangerous half-truths. Spend five minutes on LinkedIn and you’ll see the usual suspects: “A brand is an experience.” “A brand is a promise.” “A brand is what people By Tobias Dahlberg • 4 min read
Photo by Chen / Unsplash Entrepreneurship Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility. By Tobias Dahlberg • 2 min read
Marketing Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels By Tobias Dahlberg • 3 min read
