Weekly Roundup: The Good, The Bad, The Unbelievable

Culture

Multi-Generational Households

By Tobias Dahlberg • 2 min read

Marketing

The Psychology Of Trust In 2026

Trust used to be simple: a familiar logo, a tagline, maybe a celebrity endorsement. In 2026, it’s more fragile — and more valuable — than ever. Consumers swipe past hundreds of brands a day, algorithms curate their choices, and scandals go viral in minutes. The psychology of trust has shifted from

By Tobias Dahlberg • 2 min read

Agency

Internal Comms Is Becoming As Valuable As External Branding

For years, branding meant billboards, Superbowl spots, and social campaigns. External, external, external. The customer was king, and employees were the afterthought. The irony? In 2025, the most powerful brand audience isn’t out there — it’s in here. Internal comms and culture have become as valuable as external branding.

By Tobias Dahlberg • 2 min read

Entrepreneurship

The Psychology of Leading Creatives

By Tobias Dahlberg • 3 min read

A Brand Is...Not What Most People Say It Is.

Everyone in marketing has a definition of “brand.” Most of them circle around the truth, but they are inaccurate, and therefore dangerous half-truths. Spend five minutes on LinkedIn and you’ll see the usual suspects: “A brand is an experience.” “A brand is a promise.” “A brand is what people

By Tobias Dahlberg • 4 min read

Brand

The Discipline Gap: Why Most Brand Strategies Die in Execution

By Tobias Dahlberg • 2 min read

Entrepreneurship

Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms

Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility.

By Tobias Dahlberg • 2 min read

Marketing

Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels

By Tobias Dahlberg • 3 min read

Marketing

Healthspan As The New Status Symbol

By Tobias Dahlberg • 2 min read