Why 46% of Agencies Are Now Hiring for AI Skills in Design Tobias Dahlberg September 25, 2025 – 2 min read Share this post Design AI as Creative Director: Hype or Inevitable Future Creative directors used to be cultural demigods — part artist, part strategist, part therapist. Some are still today, of course. But today, AI is gunning for that seat at the head of the table. It can generate campaign concepts in seconds, predict which visuals will perform best, and even remix brand By Tobias Dahlberg • 3 min read Design Planet-Centric Design: What It Means to Design for Earth, Not Just Users For a decade, “human-centered design” was gospel. Designers stuck Post-its on walls, mapped journeys, and chanted empathy mantras. It worked — for humans. The problem? Humans don’t exist in isolation. They exist on a heating planet, inside fragile ecosystems, and within communities bearing the costs of consumption. In 2025, the By Tobias Dahlberg • 3 min read Tobias Dahlberg Editor In Chief & Founder of Original Minds Design The State Of Design Today – A Reflection Design has always been a mirror. In the 20th century it reflected modernism’s obsession with clarity and progress. In the 2010s it mirrored the digital revolution, packaging convenience into screens and clicks. Now, in 2025, design isn’t just a reflection — it’s the operating system for how businesses By Tobias Dahlberg • 5 min read Design AI as Creative Director: Hype or Inevitable Future Creative directors used to be cultural demigods — part artist, part strategist, part therapist. Some are still today, of course. But today, AI is gunning for that seat at the head of the table. It can generate campaign concepts in seconds, predict which visuals will perform best, and even remix brand By Tobias Dahlberg • 3 min read Entrepreneurship The Art of Turning One-Off Projects Into Year-Long Accounts By Tobias Dahlberg • 2 min read Photo by Shutter Speed / Unsplash Brand The Streaming Brand Collapse: Why Consumers Don’t Care About Your Platform Logo Streaming platforms spent a decade fighting for brand recognition. The signal: it didn’t work. Consumers don’t care whether it’s Netflix, Max, or Peacock — they care about content. The deeper truth? In subscription markets, the logo doesn’t drive loyalty — the library does. The shift is from platform By Tobias Dahlberg • 2 min read Photo by Zac Durant / Unsplash Marketing New Spiritual Markets By Tobias Dahlberg • 2 min read Marketing LinkedIn Ads: Benchmarking Data for B2B Marketers In 2026 Here is your playbook for succeeding with LinkedIn ads in 2026. By Tobias Dahlberg • 2 min read Entrepreneurship How To Use GPT-Driven Competitive Scans Before Every Pitch By Tobias Dahlberg • 3 min read
Design AI as Creative Director: Hype or Inevitable Future Creative directors used to be cultural demigods — part artist, part strategist, part therapist. Some are still today, of course. But today, AI is gunning for that seat at the head of the table. It can generate campaign concepts in seconds, predict which visuals will perform best, and even remix brand By Tobias Dahlberg • 3 min read
Design Planet-Centric Design: What It Means to Design for Earth, Not Just Users For a decade, “human-centered design” was gospel. Designers stuck Post-its on walls, mapped journeys, and chanted empathy mantras. It worked — for humans. The problem? Humans don’t exist in isolation. They exist on a heating planet, inside fragile ecosystems, and within communities bearing the costs of consumption. In 2025, the By Tobias Dahlberg • 3 min read
Tobias Dahlberg Editor In Chief & Founder of Original Minds Design The State Of Design Today – A Reflection Design has always been a mirror. In the 20th century it reflected modernism’s obsession with clarity and progress. In the 2010s it mirrored the digital revolution, packaging convenience into screens and clicks. Now, in 2025, design isn’t just a reflection — it’s the operating system for how businesses By Tobias Dahlberg • 5 min read
Design AI as Creative Director: Hype or Inevitable Future Creative directors used to be cultural demigods — part artist, part strategist, part therapist. Some are still today, of course. But today, AI is gunning for that seat at the head of the table. It can generate campaign concepts in seconds, predict which visuals will perform best, and even remix brand By Tobias Dahlberg • 3 min read
Entrepreneurship The Art of Turning One-Off Projects Into Year-Long Accounts By Tobias Dahlberg • 2 min read
Photo by Shutter Speed / Unsplash Brand The Streaming Brand Collapse: Why Consumers Don’t Care About Your Platform Logo Streaming platforms spent a decade fighting for brand recognition. The signal: it didn’t work. Consumers don’t care whether it’s Netflix, Max, or Peacock — they care about content. The deeper truth? In subscription markets, the logo doesn’t drive loyalty — the library does. The shift is from platform By Tobias Dahlberg • 2 min read
Marketing LinkedIn Ads: Benchmarking Data for B2B Marketers In 2026 Here is your playbook for succeeding with LinkedIn ads in 2026. By Tobias Dahlberg • 2 min read
Entrepreneurship How To Use GPT-Driven Competitive Scans Before Every Pitch By Tobias Dahlberg • 3 min read
