Why 46% of Agencies Are Now Hiring for AI Skills in Design Tobias Dahlberg September 25, 2025 – 2 min read Share this post Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read Design Living Brand Systems: Identities Built for Motion, Not Manuals By Tobias Dahlberg • 2 min read Design The AI Creative Agency: What Survives the Sora 2 Era By Tobias Dahlberg • 2 min read Brand Branding Is Still Misunderstood - And It Is Hurting Businesses. Branding is one of the most misunderstood disciplines in business. When I started in this industry (about two decades ago), I set out to take on this misconception, which I am about to describe. Armed with this big insight, I was going to change the industry. Or so I thought. By Tobias Dahlberg • 4 min read Brand Brand Snapshot: Is RedBull Losing Relevance? A Brand Relevance Snapshot by Original Minds Intelligence™ To get a free Snapshot on your brand, email or DM us. In Brief Once the jet-fuel of hustle culture, Red Bull is now flying into headwinds. The world’s changing fast: wellness over chaos, focus over frenzy, identity over icon. Red By Tobias Dahlberg • 3 min read Brand The Water Wars: Navigating Gen Z's Thirst for Authenticity By Tobias Dahlberg • 10 min read Marketing The Shifting Role Of The CMO Times are changing. But aren't they always? CMO's need to adapt to a new role. SIGNAL — What’s Happening? The marketing department — once the temple of storytelling — is being rewired into an operating system. AI isn’t replacing marketers. It’s replacing marketing as we knew By Tobias Dahlberg • 2 min read Marketing The $70 Trillion Blind Spot - Why Marketers Keep Ghosting the Richest Generation Alive By Tobias Dahlberg • 3 min read Brand The Relevance Gap -Why Brands Fall Behind By Tobias Dahlberg • 4 min read
Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read
Design Living Brand Systems: Identities Built for Motion, Not Manuals By Tobias Dahlberg • 2 min read
Brand Branding Is Still Misunderstood - And It Is Hurting Businesses. Branding is one of the most misunderstood disciplines in business. When I started in this industry (about two decades ago), I set out to take on this misconception, which I am about to describe. Armed with this big insight, I was going to change the industry. Or so I thought. By Tobias Dahlberg • 4 min read
Brand Brand Snapshot: Is RedBull Losing Relevance? A Brand Relevance Snapshot by Original Minds Intelligence™ To get a free Snapshot on your brand, email or DM us. In Brief Once the jet-fuel of hustle culture, Red Bull is now flying into headwinds. The world’s changing fast: wellness over chaos, focus over frenzy, identity over icon. Red By Tobias Dahlberg • 3 min read
Marketing The Shifting Role Of The CMO Times are changing. But aren't they always? CMO's need to adapt to a new role. SIGNAL — What’s Happening? The marketing department — once the temple of storytelling — is being rewired into an operating system. AI isn’t replacing marketers. It’s replacing marketing as we knew By Tobias Dahlberg • 2 min read
Marketing The $70 Trillion Blind Spot - Why Marketers Keep Ghosting the Richest Generation Alive By Tobias Dahlberg • 3 min read
