Here’s the paradox: entrepreneurship is both the most miserable and most joyful career path in the world. The data backs it up — 92% of founders say they have zero regrets about starting their business. Zero. This despite the fact that half of them admit to chronic anxiety, 72% report mental health struggles, and burnout is basically a founder rite of passage. Translation: entrepreneurship is the hardest job they’ve ever loved.

Why? Because misery with meaning beats comfort without control. Founders don’t crave safety — they crave ownership, freedom, and the ability to steer their own chaos. Employment may come with dental insurance, but it also comes with bosses, bureaucracy, and the soul-crushing awareness that you’re spending your life building someone else’s dream. That’s real misery.

The shift is clear: work is becoming personal. People aren’t climbing corporate ladders anymore; they’re building their own. Even running a $5M creative agency with lumpy cash flow, unpredictable clients, and 2 a.m. panic attacks feels more fulfilling than a cushy VP role at BigCorp. Why? Because at least when you’re exhausted and terrified, it’s your exhaustion and terror.

The opportunity for entrepreneurs is to stop pretending misery can be avoided. It can’t. The only choice is what kind of misery you’re willing to sign up for. The smart move is to design your business so that the pain pays compounding dividends: equity, impact, creative expression, freedom. In other words, stress that’s yours to own.

Five quick plays:

  1. Reframe your stress as an investment in autonomy, not a tax on sanity.
  2. Audit your misery: kill off clients, products, or projects that drain you without payoff.
  3. Build energy systems into your company the way you build financial ones.
  4. Share this stat with your team and community — it validates the madness of the founder’s path.
  5. Use “no regrets” as a narrative in your marketing. People buy from believers, not employees.

Entrepreneurship isn’t about avoiding misery. It’s about choosing the misery that comes with upside. And apparently, 92% of founders are fine with that trade.

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Written by

Tobias Dahlberg
Tobias is the Founder of Original Minds. Tobias started in marketing roles at Nike and Coca-Cola, later he founded a brand consultancy and eight other professional service firms. He has consulted ad advised 1000+ creative entrepreneurs.

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