About

The Brief™ is the online publication and newsletter of Original Minds, — a global collective for creative entrepreneurs, agency owners, marketing professionals, consultants leaders, and creatives.

The Brief+ is our paid business intelligence service. We publish more than 25 new Brief per week, meaning signals, trends, opportunities, and plays across Brand, Marketing, Design, Entrepreneurship, Agency, Culture, Tech & AI.

Original Minds are the curious, progressive, ambitious entrepreneurs and leaders reshaping business at the intersection of creativity, strategy, brand, and innovation. They run independent agencies, lead marketing teams, build brands, and design new ventures. What unites them isn’t company size, but mindset: progressive, creative, and restless for what’s next.

We exist to spark sharper thinking, provoke better questions, and inspire bolder action in marketing, branding, creativity, and business.

Our Mission

We believe creativity is the engine of progress—and that collaboration multiplies its impact exponentially. Originality, humanity, collaboration, and optimism are the values that drive us to create meaningful change in the world.

We are a collective and community for entrepreneurs, consultants and freelancers in the creative industries, focused on helping each go further faster.

When diverse, creative minds unite with a positive purpose, we achieve together what none of us could accomplish alone.

Apart, we are limited.
Together, we are boundless.

Our Flagship Newsletter – The Brief

The Brief is our daily(ish) signal for creative leaders, brand builders, and agency founders.


It covers:

• Ideas and commentary on the marketing and creative industries
• Trends shaping culture and commerce
• Stories from original thinkers and leading agencies
• Practical insights for running and growing creative businesses

Think of it as coffee for your creative brain — concise, sharp, and made to spark something new.

For Members: The Original Minds Collective

The editorial work you see here is just one part of what we do.
Our Original Minds Membership offers:

• Peer mentoring in small mastermind groups
• Growth accelerators and expert coaching
• A proprietary AI-native operating system (Simple OS™)
• Structured collaborations and shared opportunities
• A global network of creative entrepreneurs and leaders

If you like what you read here, you’ll love what happens inside.

Where to Start

• Explore our Membership if you want to connect, collaborate, and grow alongside other original minds.
• Visit the Main Home Page to learn more about our philosophy and story.