Intelligence Wellness Is Shifting from Optimisation to Regulation The next wellness winner may promise less ambition and more equilibrium. In Brief For much of the past decade, wellness has been sold as a project of continuous self-improvement: sleep better, train harder, eat cleaner, track more, optimise everything. You'll know this from all the fitness and By Tobias Dahlberg • 3 min read
Intelligence Gen Z Discovers Everywhere and Trusts Almost Nothing Why the biggest challenge in modern marketing is no longer getting discovered—it’s getting believed. In Brief Gen Z has more ways to discover brands than any previous generation. They encounter products and brands through TikTok, Instagram, YouTube, Reddit, creators, AI assistants, online communities and social commerce. And what& By Tobias Dahlberg • 2 min read
Intelligence AI Is Becoming the First Sales Meeting In Brief For decades, the buying journey began with a search engine, a sales representative or a recommendation from a colleague. Increasingly, it begins with an AI. Whether using ChatGPT, Microsoft Copilot, Google’s AI Mode, Perplexity or enterprise AI assistants, buyers are asking machines to summarise markets, shortlist suppliers, By Tobias Dahlberg • 5 min read
Intelligence The New Gatekeeper: When Algorithms Choose Before Humans Do In Brief Customers increasingly don’t choose from the market in the way we are used to. They choose from options pre-selected by machines. Recommendation engines, AI assistants, procurement platforms, and ranking algorithms now filter reality before humans ever see it. If your brand isn’t surfaced by these By Tobias Dahlberg • 3 min read
Intelligence The Belonging Economy: How Community Replaced Consumerism By Tobias Dahlberg • 5 min read
circular Intelligence Circular Living: From Sustainability to Regeneration Why the Future Isn’t About Doing Less Harm — But Doing More Good In Brief “Sustainability” was the buzzword of the last decade. “Regeneration” will be the movement of the next. For years, business framed environmental responsibility as damage control — reduce, offset, neutralize. But consumers, investors, and next-generation leaders By Tobias Dahlberg • 4 min read
