Agencies don’t lose because they don’t work hard enough. They lose because they miss the shifts, fail to adapt, and keep running plays from a dated playbook.
The market moves faster than effort alone. Clients change direction, pivot budgets, ask for more work. Tech rewrites the rules overnight. And the industry is flooded with “me too” agencies — saying the same, looking the same, offering the same.
The problem isn’t too little information. It’s too much noise and overwhelm.
The solution? Clarity. The right intelligence at the right time, fueling smarter decisions and straighter moves toward your goals. Insights that compound, every day, every week, all year.
That’s why we built The Agency Brief™ Premium Intelligence — a daily feed of actionable clarity for agency leaders.
👉 What’s Inside The Agency Brief™
The Agency Brief™ is daily intelligence feed built for agency leaders who want to grow, stay profitable, grow their impact, and lead with confidence. It works as a monthly or annual subscription service designed specifically for independent agency owners and leaders (typically in the €500k–€10M revenue range).
It’s designed to cut through noise and deliver actionable clarity you can use to grow profitably, sharpen your edge, and deliver more value to clients.
We deliver actionable insights, ideas, and plays daily - and a weekly briefing (a deeper dive into the strategies, ideas, tools, trends, and plays that matter most).
The Daily Brief is a premium post inside our portal (View Sample).
The Weekly Brief is a 5-10 page executive summary (pdf - see images below)
The content follows the following seven areas:
- Insights & Intel
Your weekly radar: client signals, competitor moves, account wins/losses, benchmarks, and market-shifting data. - Trends & Signals
Early scans of tech, tools, platforms, and behavior shifts — plus expert takes to spot the next big thing before it’s mainstream. - Strategies & Playbooks
Deep dives into growth, pricing, productization, positioning, client acquisition, and retention — with frameworks you can actually use. - Operations & Tools
The back-office advantage: tech stacks, SOPs, workflows, automations, and hacks to save time and boost margins. - Case Studies & Success
StoriesReal-world wins (and lessons) from independent agencies — practical blueprints for landing bigger clients or navigating setbacks. - Client Service & Relationships
Scripts, checklists, and best practices for pitching, onboarding, upselling, and keeping clients for the long haul. - Agency Growth & Leadership
Owner-to-owner guidance on vision, culture, leadership, and scaling sustainably without burning out.
Our method goes a lot further than news or trends. We deliver actionable intelligence.
We’ve built an Intelligence Stack™ that goes way beyond “daily news” that we are all flooded with from multiple sources. Unlike the rest, our edge comes from how we gather and interpret data, and serve it to you in a simple, clear, and beautiful format.
Our format includes a stack consisting of six areas:
- Signal - What Is Happening? → early shifts, data points, observations.
- Relevance - Why Does It Matter? → the signal contextualised for you.
- Insights - What Does It Mean? → the “why” behind the noise.
- Shifts - What Is Changing → what’s trending, and reshaping markets.
- Opportunity - How Can You Win → practical, usable sparks for growth.
- Plays - What Can You Do Now→ 3–5 concrete actions in every Brief.
+ - Lessons → advice from owners who have been there, done it.
That’s 250+ daily briefs and 50+ weekly briefings every year (!) — built for busy agency leaders who want to act, not scroll.
Think of it as your Chief Intelligence Officer — for less than €2/day.
👉 Why we can deliver more for less
Traditional trend and intelligence firms charge €10k–€50k/year for reports, most of which, even if you paid the steep price, you’ll never take the time to read.
We built something smarter.
Behind The Brief™ Premium is a sophisticated machine we've built:
- AI scans millions of data points across markets, culture, and tech to find the most essential signals, trends, and insights for you.
- Real people (yes, humans) act as editors, strategists, and writers and separate the vital few from the trivial many. We synthesize, curate, edit, filter, and write based on what the "intel machine" brings us.
- Every Brief is structured for action — no fluff, no filler.
The result? A service worth 10–20x more, at a price agencies can actually use.
👉 The Offer
🚀 Opening Offer: €49/month // €490 for 12 months
That's less than 2 dollars/euros/pounds per day.
For perspective, if you implement just one idea from 250 Daily Briefs, and 50 Weekly Briefs over the course of a full year (€490 investment), you would likely make back your investment many times over. It's a no-brainer, hope you agree.
The Brief™ is brought to you by Original Minds®
This is your edge.
See you inside?
Got a question? Email
— Tobias Dahlberg
Founder, Original Minds (and Chief Editor of The Brief™)
