u1492637478_Massive_amounts_of_people_walking_into_a_digital__d223d89c-858b-4966-b8aa-ec1aefa27fb6_0 Global LinkedIn Is Eating Marketing: 31% of Business Marketing Now Happens There inkedIn used to be the world’s most boring social network — a graveyard of résumés, jargon, and humblebrags. Today, it’s the hottest stage in B2B marketing. What was once a platform for job hunters has quietly become the go-to arena for thought leadership, community building, and lead generation. The By Tobias Dahlberg • 2 min read
u1492637478_flash_dance_in_the_original_sense_of_the_word_--c_350f7750-1403-425c-bf4f-b0c580e158d2_3 Branding Culture-First Branding: Join, Don’t Invent In Brief Culture is no longer a backdrop — it’s the battlefield. The signal: the most resonant brands aren’t creating culture, they’re participating in it. The deeper truth? Audiences no longer reward invention, they reward fluency. The shift is from “brand as creator” to “brand as collaborator.” The By Tobias Dahlberg • 2 min read
u1492637478_A_simple_wheel_in_the_middle_of_the_frame_against_1ca4b7ed-9a3a-43f1-9a93-823cab5ba971_1 Agency Growth The Case for Radical Simplicity: Why Cutting 80% of Your Clients And Services Is How You Scale Profitably Most agencies and consultancies aren’t failing because they’re bad. They’re failing because they’re busy. Busy chasing revenue. Busy adding services. Busy saying yes to everything. But here’s the uncomfortable truth: growth doesn’t come from addition — it comes from subtraction. If you want to scale, By Tobias Dahlberg • 4 min read
u1492637478_A_modern_supermarket_store_store_with_lots_of_ads_e15e6ad4-1928-4609-9d9a-ea760bcb979b_1 Europe The Supermarket as Media Network – The Next Ad Platform Type Macro Trend Category Retail Innovation / Marketing & Advertising / Europe In Brief – When Aisles Became Algorithms Supermarkets are no longer just selling food—they’re selling attention. Across Europe, the grocery store is quietly transforming into a high-margin media empire. With millions of shoppers, precise transaction data, and endless in-store By Tobias Dahlberg • 3 min read
u1492637478_A_butcher_working_behind_the_counter_in_an_Englis_4158972b-06d3-441c-ad22-deb409d0eab7_1 Europe The Return of the Local Butcher – Inflation Meets Craftsmanship Type Micro Trend Category Retail & Food Culture / Europe, UK & Ireland In Brief In the age of shrinkflation and supermarket fatigue, the local butcher is back—and cooler than ever. Across the UK and Ireland, inflation has unintentionally revived one of the oldest retail formats: the neighborhood meat counter. By Tobias Dahlberg • 3 min read
convenience store lunch Convenience-Centric The $10 Lunch War – How Convenience Chains Are Weaponizing Value Type Micro Trend Category Retail & QSR Strategy / Food & Beverage / Pricing & Positioning In Brief Lunch is the new front line of the value economy. From Pret’s subscriptions to Sweetgreen’s price resets and 7-Eleven’s hot-food push, every brand wants to own the “$10 comfort zone.” Consumers By Tobias Dahlberg • 3 min read
shrinkflation Behaviors Shrinkflation Psychology – How Consumers Read “Less for More” In Brief Shrinkflation isn’t new—but 2025 made it personal. As brands quietly reduce pack sizes or reformulate recipes to protect margins, consumers have turned into forensic investigators, publicly naming and shaming offenders. The result? A crisis of trust in the grocery aisle. In 2026, packaging isn’t just By Tobias Dahlberg • 3 min read
u1492637478_Gen_Z_girls_shopping_in_a_mall_having_fun._Vibran_34a1679c-b995-4903-bf90-b4b21dc4a629_1 Branding Three Branding Trends That Will Define 2026 Executive Summary The next frontier of branding isn’t bigger budgets — it’s smarter moves. In 2026, three shifts will rise: (1) AI-as-co-creator, not replacement; (2) identity systems built for motion and mutation; and (3) culture-first branding — join don’t invent. The signal: brands that act like media, not logos, By Tobias Dahlberg • 3 min read
u1492637478_Simplicity_--ar_21_--v_7_01d1f90b-9ba3-4d45-a4a6-7a08f3da0230_2 Entrepreneurship The Case for Radical Focus: Why Cutting 80% of Services (and Chasing Profit, Not Revenue) Is How You Scale Most agencies aren’t failing because they’re bad. They’re failing because they’re busy. Busy chasing revenue. Busy adding services. Busy saying yes to everything. But here’s the uncomfortable truth: growth doesn’t come from addition — it comes from subtraction. If you want to scale, you need By Tobias Dahlberg • 2 min read
justin-morgan-D2TZ-ashGzc-unsplash Global Why Email Marketing Just Got Its Groove Back In Brief Email marketing — the OG of digital — is having a comeback moment. After years of being dismissed as the dusty cousin of social and search, it’s quietly reclaiming its place at the center of the growth stack. Why? Because in 2026, owning your audience is sexy again. With By Tobias Dahlberg • 2 min read
u1492637478_A_group_on_junior_interns_at_a_creative_agency_in_a_e0bac7be-ed24-4f35-9c69-9abbc70e6563 Agency Growth The AI Creative Agency: What Survives the Sora 2 Era ⸻ The Signal Sora 2 just made your production department look like an antique. It can generate cinematic video, photorealistic motion, and campaign-ready visuals from a single prompt — no shoots, no crews, no retouching. Brands are already experimenting, skipping the agency middleman entirely. What Figma did to UX, Sora 2 will By Tobias Dahlberg • 2 min read
u1492637478_Gen_X_shoppers_with_a_shopping_basket_in_a_Delica_d39982ef-b1c2-4d2a-a0fa-66399f0fad6f_3 Food & Beverages The End of the Big Shop – The Rise of Micro Missions and Daily Grocery In Brief The era of the weekly supermarket haul is dying. Consumers across North America and Europe are shifting toward “micro missions” — frequent, spontaneous, and mission-driven grocery trips. Fueled by hybrid work, urban living, and delivery culture, shopping is no longer a chore but a continuous, fragmented ritual. The battleground By Tobias Dahlberg • 3 min read
