Marketing Netflix x Spotify: The Podcast Pivot That Changes the Game In Brief Netflix is moving into podcasting — starting with video shows and Spotify-backed distribution. This isn’t just another “content expansion.” It’s the start of a format war between platforms that once competed for your eyes, now competing for your ears. The streaming giants are about to redefine where, By Tobias Dahlberg • 1 min read
Marketing Trends 2026 [Download a 40+ page PDF Report] Our 2026 Marketing Trends Playbook is here. Once, marketing was about budgets. Now it’s about bandwidth. You have infinite resources. So do they. 2026 isn’t about who shouts the loudest — it’s about who moves the smartest. And challenger brands are quietly outsmarting billion-dollar incumbents. Download link at By Tobias Dahlberg • 1 min read
Photo by Alexander Shatov / Unsplash Marketing Creative Ops 2.0: Where AI Meets Asset Management By Tobias Dahlberg • 2 min read
Marketing The Great Attention Reset: Why Reach Is Easy and Attention Is Expensive Again By Tobias Dahlberg • 2 min read
Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
Strategy The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away By Tobias Dahlberg • 4 min read
Marketing Netflix x Podcasts: What This Move Signals — And How Marketers Should Respond By Tobias Dahlberg • 3 min read
Design Service Design at the C-Suite: Why CEOs Are Finally Paying Attention By Tobias Dahlberg • 2 min read
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