Big Tech’s AI Will Kill the Middle - And That’s Good News for Bold Agencies Tobias Dahlberg September 08, 2025 – 2 min read Share this post Teach & AI Synthetic Life: Designing the Post-Natural World By Tobias Dahlberg • 4 min read Marketing AI Priority #1 — And the Biggest Headache in Marketing By Tobias Dahlberg • 2 min read Brand AI-as-Co-Creator: When Brands Learn to Think With Machines By Tobias Dahlberg • 2 min read Marketing Chocolate Is Having a Midlife Crisis Who does not love chocolate? So let's talk about it. SIGNAL — What’s Happening? Premium chocolate makers are pivoting from indulgence to intention. Lindt just launched a “Mindful Moments” range in Europe with mood-boosting botanicals; Tony’s Chocolonely expanded into functional bars with added protein; and even Hershey’ By Tobias Dahlberg • 2 min read Entrepreneurship The Psychology of Leading Creatives By Tobias Dahlberg • 3 min read A Brand Is...Not What Most People Say It Is. Everyone in marketing has a definition of “brand.” Most of them circle around the truth, but they are inaccurate, and therefore dangerous half-truths. Spend five minutes on LinkedIn and you’ll see the usual suspects: “A brand is an experience.” “A brand is a promise.” “A brand is what people By Tobias Dahlberg • 4 min read Brand The Discipline Gap: Why Most Brand Strategies Die in Execution By Tobias Dahlberg • 2 min read Photo by Chen / Unsplash Entrepreneurship Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility. By Tobias Dahlberg • 2 min read Marketing Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels By Tobias Dahlberg • 3 min read
Marketing Chocolate Is Having a Midlife Crisis Who does not love chocolate? So let's talk about it. SIGNAL — What’s Happening? Premium chocolate makers are pivoting from indulgence to intention. Lindt just launched a “Mindful Moments” range in Europe with mood-boosting botanicals; Tony’s Chocolonely expanded into functional bars with added protein; and even Hershey’ By Tobias Dahlberg • 2 min read
A Brand Is...Not What Most People Say It Is. Everyone in marketing has a definition of “brand.” Most of them circle around the truth, but they are inaccurate, and therefore dangerous half-truths. Spend five minutes on LinkedIn and you’ll see the usual suspects: “A brand is an experience.” “A brand is a promise.” “A brand is what people By Tobias Dahlberg • 4 min read
Photo by Chen / Unsplash Entrepreneurship Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility. By Tobias Dahlberg • 2 min read
Marketing Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels By Tobias Dahlberg • 3 min read
