Photo by Chen / Unsplash Entrepreneurship Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility. By Tobias Dahlberg • 2 min read
Marketing The CMO's New Problem: Failing To Connect Signal to Strategy to Action – At Speed And Scale. By Tobias Dahlberg • 4 min read
Entrepreneurship Automating Briefs, Proposals, and Contracts End-to-End By Tobias Dahlberg • 2 min read
Entrepreneurship Co-Creating Strategy with Clients (vs. Delivering Decks) By Tobias Dahlberg • 2 min read
Photo by Alexander Shatov / Unsplash Marketing Creative Ops 2.0: Where AI Meets Asset Management By Tobias Dahlberg • 2 min read
Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
u1492637478_picture_of_a_small_branding_or_creative_agency_wi_a39be852-64bb-471a-a3f9-7828ae222a53_3 Agency Growth The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight Summary: Most agencies are still paying the Old-School Tax—burning hours and profit on outdated processes—while their competitors finish faster, deliver sharper, and pocket the margins. Every wasted hour in your process isn’t neutral—it’s a donation to your competitors. Agencies don’t lose profit because they By Tobias Dahlberg • 6 min read
