Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
The author on stage with his biggest influencer - Marty Neumeier Brand The Future of Brand Strategy –From Brand Books To Brand Brains. For years, “branding” has been a ritual. A company hires an agency. The agency arrives in black turtlenecks. Everyone nods gravely through a workshop about purpose, pillars, and archetypes. A few months later, someone sends out Brand Guideline v.6 FINAL_FINAL_2b.pdf. Inside: a handful of lofty sentences By Tobias Dahlberg • 3 min read
Brand Culture-First Branding: Join, Don’t Invent In Brief Culture is no longer a backdrop — it’s the battlefield. The signal: the most resonant brands aren’t creating culture, they’re participating in it. The deeper truth? Audiences no longer reward invention, they reward fluency. The shift is from “brand as creator” to “brand as collaborator.” The By Tobias Dahlberg • 2 min read
Entrepreneurship The Case for Radical Simplicity: Why Cutting 80% of Your Clients And Services Is How You Scale Profitably Most agencies and consultancies aren’t failing because they’re bad. They’re failing because they’re busy. Busy chasing revenue. Busy adding services. Busy saying yes to everything. But here’s the uncomfortable truth: growth doesn’t come from addition — it comes from subtraction. If you want to scale, By Tobias Dahlberg • 4 min read
Photo by Justin Morgan / Unsplash Marketing Why Email Marketing Just Got Its Groove Back By Tobias Dahlberg • 2 min read
Photo by Mariia Shalabaieva / Unsplash Design Sora 2: The AI Video Revolution and What It Means for Designers, Marketers, and the Industry The Signal OpenAI’s Sora 2 just changed the creative landscape — again. The new model turns text prompts into cinematic, physically realistic video with synced sound, dynamic motion, and scene continuity that makes traditional production pipelines look slow and expensive. What once took crews, cameras, and budgets now takes prompts, By Tobias Dahlberg • 2 min read
Brand Pricing as Positioning: Why Expensive Beats Cheap (Even in a Downturn) By Tobias Dahlberg • 2 min read
Entrepreneurship AI’s Effect on Junior Roles — Why Your “Cheap Labor” Model Just Died Executive Summary For years, agencies and marketing teams ran on a simple equation: hire young, bill high, burn fast. Juniors filled the decks, wrote the copy, built the reports — cheap labor feeding expensive machines. That model just hit a wall. AI now does 80% of what junior staff were hired By Tobias Dahlberg • 2 min read
Entrepreneurship Creating Modular Project Templates to Scale Repeatable Work By Tobias Dahlberg • 2 min read
