Photo by Chen / Unsplash Entrepreneurship Brand Dating Apps: What Agencies Can Learn from Matchmaking Platforms Executive Summary Agencies and dating apps share the same problem: everyone’s swiping, no one’s committing. The signal: client–agency relationships are shorter than ever, with project churn replacing partnership. The deeper truth? It’s not about bad chemistry—it’s bad matching. Agencies sell capabilities; clients crave compatibility. By Tobias Dahlberg • 2 min read
Marketing The CMO's New Problem: Failing To Connect Signal to Strategy to Action – At Speed And Scale. By Tobias Dahlberg • 4 min read
Entrepreneurship Automating Briefs, Proposals, and Contracts End-to-End By Tobias Dahlberg • 2 min read
Entrepreneurship Co-Creating Strategy with Clients (vs. Delivering Decks) By Tobias Dahlberg • 2 min read
Photo by Alexander Shatov / Unsplash Marketing Creative Ops 2.0: Where AI Meets Asset Management By Tobias Dahlberg • 2 min read
Entrepreneurship The Old-School Tax: How Agencies Are Bleeding Margin in Plain Sight By Tobias Dahlberg • 6 min read
The author on stage with his biggest influencer - Marty Neumeier Brand The Future of Brand Strategy –From Brand Books To Brand Brains. For years, “branding” has been a ritual. A company hires an agency. The agency arrives in black turtlenecks. Everyone nods gravely through a workshop about purpose, pillars, and archetypes. A few months later, someone sends out Brand Guideline v.6 FINAL_FINAL_2b.pdf. Inside: a handful of lofty sentences By Tobias Dahlberg • 3 min read
