Agency Internal Comms Is Becoming As Valuable As External Branding For years, branding meant billboards, Superbowl spots, and social campaigns. External, external, external. The customer was king, and employees were the afterthought. The irony? In 2025, the most powerful brand audience isn’t out there — it’s in here. Internal comms and culture have become as valuable as external branding. By Tobias Dahlberg • 2 min read
Entrepreneurship Ideas Are Equity (When It's The Right One For Your Client). By Tobias Dahlberg • 3 min read
Design AI Eats Design: How Generative Tools Are Reshaping the Creative Industry AI is no longer a toy — it’s eating executional design at scale. For entrepreneurs and agencies, that means the value of human designers is shifting from production to strategy, storytelling, and systems. The winners? Those who embrace AI as a co-designer while doubling down on distinctly human advantages. The By Tobias Dahlberg • 2 min read
Brand Brand Spirituality: Why More Companies Are Acting Like Religions We have written about this trend before "The Rise Of Spiritual Branding". In this brief, we continue the exploration. Executive Summary Brands aren’t just selling products — they’re preaching purpose. The signal: companies from Apple to Equinox are acting like belief systems. The deeper truth? Humans crave By Tobias Dahlberg • 1 min read
Entrepreneurship Productizing a core service into a $10–50K “entry offer” to land bigger retainers. By Tobias Dahlberg • 2 min read
Entrepreneurship The Positioning Trap: Why Most Agencies Look and Sound the Same (and How to Build a Sharp Edge) By Tobias Dahlberg • 3 min read
Agency The Agency Brief™ Premium Intelligence – Your unfair advantage in 2026 By Tobias Dahlberg • 3 min read
