u1492637478_Two_Gen_Y_marketing_professionals__a_man_and_woma_ec0a830a-343f-4a49-b0ed-331aa25fc188_1 Attention Economy 2.0 The Great Attention Reset: Why Reach Is Easy and Attention Is Expensive Again In Brief Social video is everywhere. CPMs are down, feeds are infinite, and reach has never been cheaper. But here’s the catch — attention is evaporating. The average human now gives a brand less than a minute before moving on. For marketers, that means the metric that once mattered most By Tobias Dahlberg • 2 min read
u1492637478_Two_creative_business_mentors_a_man_and_woman_sho_a0192c9e-cc2e-4ed1-ad90-00635d89196c_0 Attention Economy 2.0 Attention Economy 2.0: Focus as the New Luxury How Presence Became the Ultimate Competitive Advantage In Brief The scarcest resource of the 21st century isn’t oil, data, or capital — it’s attention. And in 2025, that scarcity has hit crisis levels. Every company, creator, and cause is competing for the same 24 hours of human consciousness. What By Tobias Dahlberg • 4 min read
