u1492637478_A_group_of_shoppers._Lifestyle_photography_on_Can_42c0c19c-3dc3-41ed-bbc5-3d52e1b17b85_1 Consumer Insights If You Don't Understand Your Customers Better Than Your Competition, You Don't Deserve To Win. Let’s say the quiet part out loud. Most companies have a shockingly weak understanding of their ideal customers. Not vague. Not “room for improvement.” Weak. And I don’t mean they lack data. They often have plenty of data. What they lack is understanding. I see this constantly—across By Original Minds • 4 min read
u1492637478_Two_CMOs_of_challenger_brands_standing_in_a_board_f4a25824-32fc-4ea8-9f0f-e436f028c37b_1 Editorial The CMO's New Problem: Failing To Connect Signal to Strategy to Action The world’s changing fast — and your brand’s ability to stay relevant is running out of time. The winners will be those who master three things: Signal — seeing what’s changing Strategy — deciding what it means Scale — acting on it faster and bigger than anyone else It’s 2025, By Tobias Dahlberg • 4 min read
u1492637478_Two_creative_professionals_a_man_and_woman_shot_e_4ea30db8-93db-4d7f-9318-1d9d733aca68_0 Editorial Originality: The Last Lasting Edge In a world where everyone can learn the same things, prompt the same AI models, hire from the same global talent pool, and reach the same audiences, the only real edge left is what you do with it. Originality has become the last sustainable advantage. originality | əˌrɪdʒɪˈnalɪti | noun [mass noun] By Tobias Dahlberg • 2 min read
u1492637478_A_split_image_with_an_explorer_on_the_left_a_busi_221bddc3-2e9a-4ca6-b930-a8d3f3fb479f_0 Editorial Reinvention vs. Optimization In 1991, the organizational theorist James G. March published a paper that has quietly shaped how we think about business ever since. He called it Exploration and Exploitation in Organizational Learning. His argument was simple but profound: every organization faces a tension between two forces — exploring the new and exploiting By Tobias Dahlberg • 4 min read
marty flux.001 Branding The Future of Brand Strategy –From Brand Books To Brand Brains. Me with my biggest brand influencer Marty Neumeier, at my Flux Conference, ten years sgo. By Tobias Dahlberg • 3 min read
u1492637478_Two_creative_entrepreneurs_man_and_women_in_a_cre_29dd1bd6-e48d-40ab-95ef-f10fbefafc08_1 Culture & Lifestyle The Infinite Feed - Navigating A World Of Limitless Information In Oliver Stone’s Wall Street, Gordon Gekko delivers one of cinema’s most enduring lines: “The most valuable commodity I know of is information.” In the 1980s, that statement was pure power. Information was scarce, access was privilege, and the few who possessed it could outmaneuver the market and By Tobias Dahlberg • 3 min read
