u1492637478_A_Trojan_Horse_standing_on_a_beautiful_landscape__7af8af3d-ae18-47a2-9dd1-9737fa736f87_1 Global The Reverse Trojan Horse Strategy: Sell the Expensive Thing, Give the Cheap One Away In Brief In the classic Trojan Horse model, brands sell the cheap thing to unlock the expensive one. In the Reverse Trojan Horse, they flip it: sell the expensive thing to build status, scarcity, and credibility — then give away (or scale down) the cheap thing to dominate culture. Luxury brands, By Tobias Dahlberg • 4 min read
