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Macro Trends


The AI Retail OS: When Machines Become Merchandisers
GenX shoppers
Global

The AI Retail OS: When Machines Become Merchandisers

In Brief: Retail is crossing a threshold where artificial intelligence is no longer an add-on — it’s the operating system. From forecasting to product design to “agentic commerce” (AI buying on your behalf), the world’s biggest and smallest retailers are quietly re-engineering their models around machine intelligence. What used
By Tobias Dahlberg • 3 min read
Multi-Generational Households
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Consumer Insights

Multi-Generational Households

The nuclear family is splintering, and the extended family is back. Rising housing costs, caregiving demands, and cultural norms are driving a surge in multi-generational households across the U.S., Europe, and Asia. Three generations under one roof isn’t just a real-estate story — it’s a consumption revolution. From
By Tobias Dahlberg • 2 min read
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