u1492637478_A_group_on_junior_interns_at_a_creative_agency_in_a_e0bac7be-ed24-4f35-9c69-9abbc70e6563 Agency Growth The AI Creative Agency: What Survives the Sora 2 Era ⸻ The Signal Sora 2 just made your production department look like an antique. It can generate cinematic video, photorealistic motion, and campaign-ready visuals from a single prompt — no shoots, no crews, no retouching. Brands are already experimenting, skipping the agency middleman entirely. What Figma did to UX, Sora 2 will By Tobias Dahlberg • 2 min read
luxury woman 1 Global Pricing as Positioning: Why Expensive Beats Cheap (Even in a Downturn) In Brief When markets tighten, most brands panic and drop prices. The signal: smart ones raise them. The deeper truth? Price is more than a number — it’s a story about value, confidence, and positioning. The shift is from price competition to price communication. The opportunity? Build brands that use By Tobias Dahlberg • 2 min read
Gen Z girls Consumer Insights Gen Z’s Brand Loyalty Problem: Spoiler, They Don’t Have Any Executive Summary Gen Z doesn’t care about your legacy, your logo, or your loyalty program. The signal: the most brand-savvy generation in history is also the least loyal. The deeper truth? They’ve grown up in a world of infinite choice, algorithmic influence, and collapsing attention spans — and they By Tobias Dahlberg • 2 min read
Nordic serenity Europe Nordic Calm — The Rise of Mood Modulation Drinks Category: Functional Beverages / Nordics 2025 Region: Scandinavia (Sweden, Denmark, Finland, Norway, Iceland) In Brief In the Nordics, the next wave of functional beverages isn’t about performance — it’s about peace. A generation shaped by burnout culture, long winters, and mindfulness apps is now drinking for balance, not buzz. The By Tobias Dahlberg • 3 min read
functional bev 1 Food & Beverages The Function Wars: How Beverages Became the New Wellness Infrastructure In Brief The functional drinks market has hit its inflection point. What began as niche health hacks — probiotics, adaptogens, “clean” energy — is now being absorbed by Big Beverage. PepsiCo has gone prebiotic, Bloom is rewriting energy, and hydration brands are behaving more like wellness ecosystems than soft-drink labels. The real By Tobias Dahlberg • 3 min read
u1492637478_A_group_of_Gen_Alpha_friends_having_a_fun_moment__75bd5fac-2e21-48f2-a755-a8f0b729190d_2 Consumer Insights Gen Alpha is coming: loyalty will never look the same Gen Z already flipped the script on brand loyalty — ruthless in sniffing out inauthenticity, quick to cancel, fast to follow the next big thing. But get ready: Gen Alpha (born 2010–2025) is entering the consumer economy, and they make Z look conservative. This is the first generation raised entirely By Tobias Dahlberg • 2 min read
spiritual branding Branding The Rise Of Spiritual Branding Walk into an Erewhon, and you’ll feel it: Not just a store — a shrine. Buy a pair of OnRunning shoes and read the tag: Not just a product — a practice. Scroll through your average DTC wellness brand: It’s not just “clean” or “natural” — it’s transcendence in a By Tobias Dahlberg • 2 min read
