shrinkflation Behaviors Shrinkflation Psychology – How Consumers Read “Less for More” In Brief Shrinkflation isn’t new—but 2025 made it personal. As brands quietly reduce pack sizes or reformulate recipes to protect margins, consumers have turned into forensic investigators, publicly naming and shaming offenders. The result? A crisis of trust in the grocery aisle. In 2026, packaging isn’t just By Tobias Dahlberg • 3 min read
