u1492637478_a_creator_engaging_in_social_selling._vibrant_sho_6f39d709-a79b-4409-8992-bcee84513274_2 Marketing & Comms Social Selling 2.0: How Challenger Brands Are Turning Feeds Into Funnels In Brief Social selling isn’t new — it’s just finally becoming good. What started as awkward LinkedIn DMs and selfie pitches has evolved into a powerful, credible growth channel for challenger brands. In 2026, social selling is less about “selling” and more about shaping conversations that drive belief before By Tobias Dahlberg • 3 min read
